Organic SEO Blog

231-922-9460 • Contact UsFree SEO Site Audit

Friday, January 30, 2015


Original Story:

FRANKFURT (Reuters) - Access to Facebook (FB.O), the world's largest social network, and its Instagram photo-sharing site, were blocked around the world for up to an hour on Tuesday, which the company said later was due to an internal fault and not an outside attack.

The outage at Facebook, which started around 0600 GMT, appeared to spill over and temporarily slow or block traffic to other major Internet sites, according to web and mobile user reports from around the globe.

U.S.-based online match-making site Tinder, a unit of IAC/InterActive Corp (IACI.O), and Hipchat, the workplace instant- messaging service of Australian enterprise software company Atlassian, were also down around the same period, but recovered.

A hacker group associated with other recent high-profile attacks on other online services sought to claim responsibility for the outages, but Facebook said the fault was its own.

“This was not the result of a third-party attack but instead occurred after we introduced a change that affected our configuration systems," Facebook said. "Both services are back to 100 percent for everyone.”

Users in the United States and many countries in Asia and Europe reported that they were unable to log on to the websites of Facebook, Instagram and corresponding mobile apps including Facebook and Facebook Messenger.

During the outages, Facebook users were greeted with the message: "Sorry, something went wrong. We're working on it and we'll get it fixed as soon as we can."

"If you run a service with the capacity (and complexity) to deliver media for hundreds of millions of users, it's inevitable that things don't always go according to plan," said Steve Santorelli, a former London police detective and now a researcher at U.S. threat intelligence firm Team Cymru.

Facebook counted more than 1.35 billion web and 1.12 mobile phone users on a monthly basis in September, the latest date for which official figures are available.

Earlier on Tuesday a Twitter account that purports to speak for hacker group "Lizard Squad" posted messages suggesting that it was behind an attack that temporarily blocked several major web sites, including Facebook and Instagram.

The Lizard Squad is a group of unknown hackers that has taken credit for several high-profile outages, including the attacks that took down the Sony (6758.T) PlayStation Network and Microsoft's (MSFT.O) Xbox Live network last month.

Santorelli said that attacking Internet sites which operate at the size and scale of Facebook via a classic distributed denial of service attack would be a huge undertaking, which, while not entirely impossible, would be "monumentally hard."

Denial of service attacks direct thousands of infected computers under an attacker's control to ping a site or sites, thereby slowing or blocking access for regular users.

Such attacks can create congestion on branches of the Internet where the site is located, slowing Web traffic and affecting access to unrelated services.

As a precaution, Facebook users are advised to change their passwords and review their privacy settings, Santorelli said.

Wednesday, January 14, 2015


Original Story:

One of Silicon Valley's most famous human-resources policies may not actually exist, according to Yahoo CEO Marissa Mayer.

Almost since its beginning, Google has had a well-known policy called "20% time."

Under this policy, employees get to work on whatever personal projects they want during one-fifth of their week — a whole day.

Supposedly, lots of big Google products came out of 20% time. One you've definitely heard of is Gmail.

The 20% time policy is considered so successful at Google that policies like it have spread to several other companies in Silicon Valley, from LinkedIn to Google.

But here's the thing.

It turns out 20% time doesn't really exist at Google. Not according to Mayer, who used to work at Google. A Google SEO Consulting Company can help your business with organic search engine placement.

While doing reporting for my new book, "Marissa Mayer and the Fight to Save Yahoo!" I learned that in the spring of 2013, Mayer stood up on stage during an all-employee meeting at Yahoo and debunked the 20% time myth.

Mayer was announcing something called the CEO Challenge — an initiative where teams that came up with cool new product ideas would get spot bonuses of $250,000. Mayer warned Yahoo employees not to work on CEO Challenge products instead of doing their regular work.

"It’s funny," she said. "People have been asking me since I got here, 'When is Yahoo going to have 20% time?'"

"I’ve got to tell you the dirty little secret of Google’s 20% time. It’s really 120% time."

She said that 20% time projects aren't projects you can do instead of doing your regular job for a whole day every week. It's "stuff that you’ve got to do beyond your regular job."

If you're the kind of person who likes these sorts of inside details, you're the kind of person I wrote my book for, and you should buy a copy — or three dozen for all your friends. Google SEO Services greatly enhance your businesses organic search engine results.