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Thursday, June 30, 2005

Relevant Content The Key to Google System

Google Makes Further Conent Acquistion Advancements to Become the World's Library

Google Library Project

What is the Library Project?

Google Print makes offline information searchable. As part of this project, we're now working to index the book collections of several major research libraries and make this content searchable through Google Print alongside books provided by publishers through our Publisher Program.

What is the goal of Google Print for Libraries?

This project's aim is simple: make it easier to find relevant books.

We hope to guide more users to books – specifically books they might not be able to find any other way – all while carefully respecting authors' and publishers' copyrights. Our ultimate goal is to work with publishers and libraries to create a comprehensive, searchable, virtual card catalog of all books in all languages that helps users discover new books and publishers find new readers.

What will library books in Google look like?

If you are in the United States and you search for Books and Culture by Hamilton Wright Mabie, for instance, you'll be able to page through as much of it as you like, because its 1896 copyright means it's now in the public domain in the United States.

These public domain books look very similar to publisher-submitted books except you will be able to click through all the pages of the book. A book such as the 1924 True Stories of Pioneer Life by Mary C. Moulton, on the other hand, may still be in copyright in the United States, and we treat it as such.

So, when you preview it on Google Print, you'll only see snippets of text directly around your search term. This snippet view is designed to help users find the book in their search results and make a decision about whether to go find a physical copy of the book with just bibliographic information and a few short sentences around their search query.

Visiti The World's Most Content Relevant Library Here:
Yahoo Socializes Search

Yahoo has introduced the My Web 2.0, a new "social search engine," based on a page-ranking technology that organizes pages based on a user's search patterns and "the shared knowledge of the people they trust," Yahoo states.

Rival search engine Google and their existing "Page Rank" technology, is based on the frequency with which results are linked to by the Net collectively.

Building on tagging networks like Flickr --which Yahoo recently acquired -- My Web 2.0 makes Web pages popular among a network accessible to everyone within that network.

The new Yahoo Social Search is now available in a limited beta on a first come, first serve basis at

The service also lets users create a personal online archive by saving desired Web pages, search results, and a search history to "My Web."

Using the Yahoo Social search beta version of "Save to My Web" button on the new Yahoo toolbar, internet users can save an existing Web page to their personal search archive, which can be retrieved at any time by searching "My Web." With the new Yahoo search engine optimization sharing feature, Yahoo searchers can also add notes to saved pages in order to personalize and organize the stored files. Users will be able to create files that are shared by a community; when updated by the user, everyone in the group will receive the update via RSS feed, said Tim Mayer, director of Yahoo Search.

Yahoo announced the beta release of an earlier version of their Social search service, My Web 1.0, at the end of April--almost exactly one week after Google released a test service called "My Search History," which tracks keyword searchers when they are signed on to the service, and allows them to search those pages at a later date.

"My Web is the next step in integrating Yahoo search and personal search with community by giving our searchers an easy way to have their own personal Web search experience--which incorporates what matters most to them on the Internet--and allowing them to share that experience," said Mayer upon the initial release of Yahoo social search.

Yahoo is offering an open API for the new application--which, enables developers to use Yahoo data to create new products. "My Web" can also be accessed via the new beta version of the Yahoo Toolbar.

Yahoo is expected to release an extension of its Search API offering with the availability of Yahoo Maps API at

Tuesday, June 28, 2005

Supremem Court New Media Ruling Update

This piece was just released from Tobi Elkin of MediaPost.

Media mogul Tom Rogers finally got what he wanted all along - to become head of TiVo. He's been vice chairman of the company for more than a year and successfully negotiated a deal with Comcast to integrate TiVo into the company's digital cable set-top boxes.

Rogers has been chomping at the bit to lead TiVo and now he's the top dog; he'll assume the role of president and CEO on July 1, succeeding Mike Ramsay, the company's founder, who announced he would step down in January as CEO. Now, it's up to Rogers, the ultimate dealmaker, to forge deeper connections with cable and satellite providers to distribute TiVo which, despite having only 3 million subscribers, is a force to be reckoned with.

It's not the company though so much as the technology that has taken the advertising and media worlds by storm. We will no doubt hear a sober forecast on advertising growth today from TNS Media Intelligence due, in part, to the advent of TiVo, which enables ad skipping. Of course there are many other factors at work and reasons why ad growth, at least in the TV segment, isn't as robust as it once was.

We expect estimates for online ad growth to be healthy.

TiVo's Rogers told CNBC yesterday that while cable distribution of TiVo is a cornerstone of the company's strategy, selling the standalone TiVo box at retail remains an important part of the overall plan as well. It's important, Rogers said, for people who don't have access to digital cable: "We have to find more creative ways to drive those standalone sales." TiVo, meanwhile, will also seek additional cable distribution deals.

Regarding yesterday's Supreme Court ruling on file-sharing and copyright protection, Rogers said the decision is significant "because content is critical to driving any of these new technologies. TiVo has always been respectful of copyright issues. ..We are very much believers that copyright protection is a very important principle that needs to be pursued." Copyright protection advocates have scrutinized TiVo's TiVoToGo product.


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Google Unveils Video Player
GOOGLE RELEASED ITS OWN video playback feature, "Google Video Player," an open-source-based application for use with Google video search.

The Google video player allows searchers to stream video clips uploaded to Google's video search application by creators.

This move from Google is "probably the most significant play in the online-on-demand video market," said Jupiter Research analyst Gary Stein. "It cuts the distance between producer and consumer," he said, adding "that whole content distribution channel has been disintermediated."
A couple months back Google began soliciting uploads of video clips, which allows content producers--including consumers--to have their videos hosted on the Web. Google asked uploaders to label video clips with keywords and also issue a price per-view price tag on their ieo clips. Google takes a portion of the revenue, and in some cases, charges a small hosting fee for large or in - demand 'hot' videos.

Video clip owners were given the option to allow free downloads of their video content.
With the release of the Google Video Player, the video clips marked as free now can be streamed directly from Google's video search results pages.

The Google video player is based on the open-source videoLAN client media player. Google's decision to create its own open source video player allows Google to sidestep support of rival video players and also preserves the open flexibility to upgrade or extend the free software in the future.

Google's introduction of a free video search player is timely considering Google's recent announcement of Google Wallet, a new online bill payment service gearing up to provide users a choice other than Paypal.

Google's new video content player, Gmail, and Google Wallet are just the most recent examples of the search engines' determination to broaden their revenue models and user reach in advance of rolling out the GBrowser being developed to change the internet enterprise and take Google users far beyond keyword search.

Stay Tuned Redmond the Mountain View Boys are $300 a share for a reason !

Friday, June 24, 2005

Google Releases Code is a new site published by Google for external developers interested in Google-related development.

This new website is where Google will publish free source code and lists of their API services.

To Learn more visit:

It all about Code !
Search Engine Optimization - Google Update - Things to Avoid

Google is becoming frustrated with the growing number of websites seeking to game the google keyword search system.

If search engine optimization is a marketing focus of your organization it is imperative that your webmaster or web dev team avoid these optimization techniques.

Here is a summary of Google's Quality Guidelines and Specific Search Engine Optimization Best Practices guidance.

Google Search Engine Optimization Quality Guidelines:
Thing to Avoid:

***** Don't create multiple pages, subdomains, or domains with substantially duplicate content.

Avoid hidden text or hidden links.

Don't employ cloaking or sneaky redirects.

Don't send automated queries to Google.

Don't load pages with irrelevant words.

Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.

Webmaster's who seek long-term search engine placement success need to stay within these search engine optimization guidlines in order to ensure the best possible results.

Also when you consider that 98% of all new first-time website visitors are actually delivered by a search engine or directory, it only makes logical business sense to outsource search engine optimization services with a proven, dedicated, and ethical search engine optimization firm like us.