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Friday, June 24, 2005

Search Engine Optimization - Google Update - Things to Avoid

Google is becoming frustrated with the growing number of websites seeking to game the google keyword search system.

If search engine optimization is a marketing focus of your organization it is imperative that your webmaster or web dev team avoid these optimization techniques.

Here is a summary of Google's Quality Guidelines and Specific Search Engine Optimization Best Practices guidance.

Google Search Engine Optimization Quality Guidelines:
Thing to Avoid:

***** Don't create multiple pages, subdomains, or domains with substantially duplicate content.

Avoid hidden text or hidden links.

Don't employ cloaking or sneaky redirects.

Don't send automated queries to Google.

Don't load pages with irrelevant words.

Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.

Webmaster's who seek long-term search engine placement success need to stay within these search engine optimization guidlines in order to ensure the best possible results.

Also when you consider that 98% of all new first-time website visitors are actually delivered by a search engine or directory, it only makes logical business sense to outsource search engine optimization services with a proven, dedicated, and ethical search engine optimization firm like us.