Google Unveils Video Player
GOOGLE RELEASED ITS OWN video playback feature, "Google Video Player," an open-source-based application for use with Google video search.
The Google video player allows searchers to stream video clips uploaded to Google's video search application by creators.
This move from Google is "probably the most significant play in the online-on-demand video market," said Jupiter Research analyst Gary Stein. "It cuts the distance between producer and consumer," he said, adding "that whole content distribution channel has been disintermediated."
A couple months back Google began soliciting uploads of video clips, which allows content producers--including consumers--to have their videos hosted on the Web. Google asked uploaders to label video clips with keywords and also issue a price per-view price tag on their ieo clips. Google takes a portion of the revenue, and in some cases, charges a small hosting fee for large or in - demand 'hot' videos.
Video clip owners were given the option to allow free downloads of their video content.
With the release of the Google Video Player, the video clips marked as free now can be streamed directly from Google's video search results pages.
The Google video player is based on the open-source videoLAN client media player. Google's decision to create its own open source video player allows Google to sidestep support of rival video players and also preserves the open flexibility to upgrade or extend the free software in the future.
Google's introduction of a free video search player is timely considering Google's recent announcement of Google Wallet, a new online bill payment service gearing up to provide users a choice other than Paypal.
Google's new video content player, Gmail, and Google Wallet are just the most recent examples of the search engines' determination to broaden their revenue models and user reach in advance of rolling out the GBrowser being developed to change the internet enterprise and take Google users far beyond keyword search.
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