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Tuesday, November 22, 2005

Google Closes Free Web Analytics Tool to New Users

Google has temporarily shut down the free Google Analytics tool for new website users as it has been unable to keep up with customer demand since Google began offering the free service to website owners last week. Google is asking interested Analytics users to supply their email address for notification once Google begins accepting new accounts again.

Demand for Google Analytics has been much higher than expected as Google AdWords Advertisers try to CURB CLICK FRAUD and protect search marketing budgets.

PPC click fraud is at an all time high and qualified click-thrus from sponsored search links are trending downward.

Google searchers now prefer the organic search results 6 to 1 vs AdWords sponsorsed links.

Website owners seeking to reduce pay per click fraud should turn to their own website server logs and begin analyzing search engine trafic patterns further. Comb your site logs and start spotting trends. The Google AdWords referring urls typically include google syndication in the string. Extract these website referrers and then look for trends of similar ip address ranges and suspect ppc click through activity levels. If IPs of a similar or identical range continue to target your sponsored advertising listings copy this website referrer information and send it into Google for investigation.

Control your search marketing budget by stopping click fraud.

Recent ComScore studies report that Nearly 20% (or 1 our of every 5) clicks to sponsored search listings is questionable and quite possibly fraudulent.

Become familiar with your server logs, spend time working with your website trafic logs at least once a week, analyze referring urls from search engines and increase your knowledge base of those parties and their IP address ranges that are begin delivered to your website from visiting your website. Learn to avoid PPC click fraud and maximize search marketing budgets.

Also take the time to learn how your website actually serves users and market the site accordingly by creating new relevant content pieces to further strengthen your site's most popular areas and also help reach out for more keyword qualified, in-market, organic site traffic, by targeting the most popular keyword search phrases that correspond and importing SEO best practices principals that help drive organic site optimization efforts.

Make sure to contact a proven organic SEO firm fully dedicated to organic optimization not any of the new self-marketed SEM/PPC hype machines who have ulterior motives deeply rooted in PPC campaign management.

Address organic search engine optimization, the most effective form of online advertising.


New Candida Resource now available

Tuesday, November 08, 2005

The Google Jagger Update Upsets Some 'Optimization Experts'

Google's Recent Algorithm Update Has Many SEO Companies Crying Foul.

Have you noticed all of the crying and pleading with Google by many self-hyped SEO companies lately?

It seems that Google's most recent algortihm update: "Jagger" has sent shock waves through the organic seo circles.

Here at Peak Positions we feel the pleading, begging, crying and moaning by these so called 'organic seo experts' is most telling.

Google's Jagger Update was necessary and the organic search results at Google are changing for the better, however, the Google's core algorithm has only been slightly modified.

Quality websites that are filled with content relevant pages and above board linking schemes have not been impacted negatively by Jagger as most continue to enjoy premium keyword positions on highly competitve keywords and search phrases that matter.

In most cases the websites that fell in google's results did not deserve any top Google positions that they might have briefly attained in the first place. Most of the sites that disappeared from Google's top 20 pages of organic search results or fell from the top 200 listings do not contain RELEVANT CONTENT, failed to serve users, and in many cases were involved in unethical linking techniques.

If you are considering outsourcing organic search engine optimization services for your website it pays to take note of any 'self professed seo guru companies' that are crying foul about this recent Google Jagger update.

The seo companies pleading with Google to return to their former organic search results have actually announced thier lack of ability to provide a long-term organic optimization solution that aligns client websites with the core googlebot algorithm secures and maintains top keyword positions and is not subject to fall off the map the next time Goggle updates their search results.

Quality organic search engine optimization equates to helping websites and search engines further serve users by delivering relevant content at all times versus manipulating the keyword search system with costly and short-term manipulative SEO techniques.

Claiming that Google algortihm updates are: "mood swings" or "unnecessary" or asking Google to justify why they updated or changed their organic search results in insulting to our industry.

To read SEMPO executive circle members crying and pleading with Google to justify their organic search results is a shame to proven performers in the organic SEO industry.

SEMPO the Search Engine Marketing Professionals Organization is filled with SEM companies that are committed to Pay Per Click sponsorsed search and offer very little skills, knowledge, or technical resources in terms of proven organic search engine optimization services.

Our recommendation is to avoid working with any SEO who cries foul, blames google, warns google to be careful, or begs for answers every time that Goole updates their organic search results. Find a proven organic seo company that helps make your site more content relevant, immune to any one algorithm update and helps your site maintain premium keyword positions for years to come.

Friday, November 04, 2005

New ECommerce Study Confirms Search Engines Are Most Influential Medium For Clothing Purchases

Pew Internet and JupiterResearch Released a New Internet Maketing Report and Both Firms Confirm Online and Off-Line Consumer Purchases are Both Being Impacted by Search Engine Exposure.

Ecommerce Site Owners Urged to Outsource For Organic Search Engine Optimization

Keyword Search Now Influences Offline Purchasing.

According to the study, 86% of consumers that purchased clothing offline reported that the search engines directly influenced their retail clothing store visit and offline clothing purchases.

Some of these offline clothing consumers also reported that they often purchase clothing online and spend nearly 40% more annually on clothing than apparel consumers that do not visit search engines.

Over the two month holiday gift shopping season last year, clothing gift keyword searchers spent nearly 40% more time in the store during their retail store visit than non-search visitors and "internots", and keyword searchers are likely to engage in several website activities once online such as requesting a catalog, locating a store coupon, analyzing sizes, colors, and product details, or submitting their email address and contact information in seeking a free or discounted gift coupon or other special cost-saving offers.

The Keyword search group were also more likely to make a purchase during a retail store visit than the "internots" that participated in the clothes shopping study.

Clothing customers that use Keyword Search converted with an offline clothing purchase more than 30% of the time.

A fascinating finding in the study confirms what our Peak Positions clients have been reporting for years that the keyword search customers use several multiple searches as the search results ofr one word searches are many times not related ot the searchers need even still clothing consumers use search engines at least twice daily throughout their buying cycle.

Many of the keyword searchers stated that they were uing search to locate a specific product, brand, new clothing style, 60% say they used the website to find a physical store address or a phone number to double check on the return status prior to purchase.

JupiterResearch went on to add that clothing stores, labels, products, and brands should outsource for organic search engine optimizaton as keyword searchers prefer the organic search reults 8 to 1 over the Pay Per Click sponsored search boxes.

Keyword searchers are not visiting their bookmarks, instead they are so comfortable with search engines, that they continue to dial up the search engines directly and search every time they think about clothing vs. entering sites from bookmarked links. (most of the study participants forgot that that they had previously book-marked the site.

This study further confirms the importance of being found early and often on the search engines, especially on your product name, brand name, company name, at all times.

The study further validates that any wbesite owner or webmaster should be addressing organic search engine optimization, the most effective form of online advertising.

Thursday, November 03, 2005

Google Library Launches

Attention Copyright Holders Call Your Agent

Google Adds Library Texts to Search Database

Google announced earlier this week that they have completed the first expansion of the Google Print database of searchable books, adding the full text of more than 10,000 trademark protected works whose copyrights have expired, culled from the collections of four major research libraries.

The exclusive additions, from the university libraries at Michigan, Harvard and Stanford and from the New York Public Library, represent the first large group of materials to be made available online from these university libraries, which along with Oxford University contracted with Google last year to let the company scan and make searchable the contents of much or all designated copyright lapse collections.

The new material includes works of literature, governnment documents, biographies, and more. The entire text of many works can now be searched and read online through the Google Print site. Users can also save individual pages and cut and paste excerpts from the material. The ability to print is currently limited, however, to single pages at a time.

The newly available materials are part of a program that has brought Google under fire from many of the same publishers, under which publishers offer new books to Google to scan and allow searching, in the hope that Google users will be prompted to discover and buy the books.

But members of publishing trade groups representing authors and publishers have sued to stop Google from scanning copyrighted works in the library collections. Many of those works are out of print or otherwise inaccessible to most potential users.

Google temporarily stopped the scanning of copyrighted material this summer to allow publishers and authors to "opt out" of the program if their works were in those libraries. But both groups objected, saying that it is Google that must first obtain permission to copy materials. Google said this week that it would resume scanning copyrighted works as of Nov. 1.

This program launch further demonstrates Google core's mission to deliver relevant content to the world.