Google Closes Free Web Analytics Tool to New Users
Google has temporarily shut down the free Google Analytics tool for new website users as it has been unable to keep up with customer demand since Google began offering the free service to website owners last week. Google is asking interested Analytics users to supply their email address for notification once Google begins accepting new accounts again.
Demand for Google Analytics has been much higher than expected as Google AdWords Advertisers try to CURB CLICK FRAUD and protect search marketing budgets.
PPC click fraud is at an all time high and qualified click-thrus from sponsored search links are trending downward.
Google searchers now prefer the organic search results 6 to 1 vs AdWords sponsorsed links.
Website owners seeking to reduce pay per click fraud should turn to their own website server logs and begin analyzing search engine trafic patterns further. Comb your site logs and start spotting trends. The Google AdWords referring urls typically include google syndication in the string. Extract these website referrers and then look for trends of similar ip address ranges and suspect ppc click through activity levels. If IPs of a similar or identical range continue to target your sponsored advertising listings copy this website referrer information and send it into Google for investigation.
Control your search marketing budget by stopping click fraud.
Recent ComScore studies report that Nearly 20% (or 1 our of every 5) clicks to sponsored search listings is questionable and quite possibly fraudulent.
Become familiar with your server logs, spend time working with your website trafic logs at least once a week, analyze referring urls from search engines and increase your knowledge base of those parties and their IP address ranges that are begin delivered to your website from visiting your website. Learn to avoid PPC click fraud and maximize search marketing budgets.
Also take the time to learn how your website actually serves users and market the site accordingly by creating new relevant content pieces to further strengthen your site's most popular areas and also help reach out for more keyword qualified, in-market, organic site traffic, by targeting the most popular keyword search phrases that correspond and importing SEO best practices principals that help drive organic site optimization efforts.
Make sure to contact a proven organic SEO firm fully dedicated to organic optimization not any of the new self-marketed SEM/PPC hype machines who have ulterior motives deeply rooted in PPC campaign management.
Address organic search engine optimization, the most effective form of online advertising.
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