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The demand for Natural Website Optimization is at an all-time high. As Pay Per Click rates continue to increase, PPC traffic conversions on a decline, and questionable ppc management invoices arriving daily, paid search marketing budgets are evaporating more rapidly than ever before and the pendulum has definitely swung back to favor organic SEO consulting services.
"In recent months, demand for our firm's core organic/natural website optimization services has increased substantially", reports Jack Roberts, Vice President, Director of Client Services at Peak Positions, LLC a leading organic/natural website optimization company based in Traverse City, Michigan. Many leading Fortune 500 B2B companies and major online shopping portals have decided that securing and maintaining premium keyword positions in the organic search results is a critical component of their online marketing strategy.
After months of combing log files and analyzing site traffic reports seeking to stop the PPC bleeding and establish tighter PPC cost controls, upper management teams now realize that new users being delivered to their company site by the organic search results are far more valuable. Site traffic from the organic search engine referrals tend to be more qualified and in-market and thereby much more likely to convert versus the often curious, fickle, price conscious, and costly PPC referrals.
Organic keyword searchers are naturally motivated to click through and discover more about the web sites and/or companies that are ranking high in the organic search results. Searchers are quickly persuaded by the web sites holding peak keyword positions in the organic search results.
If Google, Yahoo, or MSN are finding a site content relevant and worthy of premium keyword rankings, thereby endorsing the site and its content(s), their keyword searchers tend to follow the search engine's organic results lead and click through. Also PPC click traps and bait & switch paid search advertising gimmicks have been in place for years. Many internet keyword searchers have been fooled by mislabeled PPC ads in the past and are not interested in possibly experiencing further frustration with misleading PPC sponsored ads.
Internet focus groups are showing that nearly 30% of all keyword searchers are ignoring the paid search listings entirely. Roberts added that, "these new keyword search industry studies are completely in sync with recent Pew Internet Research studies reporting that organic keyword search click throughs volumes are outpacing PPC sponsored ads by a 6 to 1 margin, and if the keyword query is B2B related, top 20 organic rankings are outpacing the PPC sponsored ads at nearly an 8 to 1 clip".
B2B keyword searchers tend to be more search engine savvy and content-focused seeking to interact with high ranking sites in the non-partial and objective, editorial search results vs. sites from companies that are forced to buy their limited search engine results page exposure. The new line of thinking by many searchers is that: "if Google TRUSTS the site...then I can too".
Larger companies are realizing that top organic search positions help establish confidence with in-market internet keyword searchers, and that the implied search engine database endorsement creates a positive brand impression that helps condition searchers preceding their arrival to the site. New website arrivals delivered by the organic keyword search results are in a better mindset upon arrival to the site, making them more accepting of the product(s) and content offerings and much easier to convert.
All of these internet marketing and website usability factors are increasing demand for organic website optimization specialists, especially those firms with strong performance track records, high client retention rates, and proven organic SEO capabilities.

Donald Bice
Senior Project Engineer
Peak Positions, LLC
www.peakpositions.com