Peter Norvig
Director of Search Quality Google
"Meta Data Cannot Be Trusted, Content is King" says Peter Norvig
Recent Interview with Google Director of Search Quality, Peter Norvig, confirms that content is king and meta data cannot be trusted.
"In general, search engines have turned away from metadata, and they now try to hone in more on what's exactly perceivable to the user in the browser. Our hypertext spiders (robot crawlers) are seeking to parse text content, text elements, and engage semantic matching logic with page text compositions."
Content Relevancy is the determining factor in Google's binary-based, data retrieval keyword search system.
"For the most part we throw away the meta tags, unless there's a good reason to believe them, because they tend to be more deceptive than they are helpful."
Website Optimization needs to hinge on Content Relevancy in order to make the greatest impact on our system, not links, PageRank, cloaking, or SPAM, the deciding factor is: CONTENT RELEVANCY.
Mr. Norvig also goes onto discuss the advancements being made by Google to target cloaking, sneaky redirects, and web sites using misleading meta tags.
The closing paragraph of this interview with Peter Norvig og Google is a must read for anyone interested in securing and maintaining premium, natural keyword search positions on the Google results pages.
Learn more about Google's ongoing search quality challenges involving automation, knowledge, spam, growth and more. Mr. Norvig addresses the four leading individual challenges at Google Organic Search.
SEO Blog. Organic SEO Blog. Search Marketing News. SEO Done Right examines search engine optimization, the most effective form of internet marketing. Breaking SEO news and emerging developments at Google, Yahoo, and Bing. Leading Organic SEO Consultants Peak Positions debunk the many myths, hype, and spin related to SEO and search marketing.
