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Google's Big Daddy Seeking Content

The New Google "Big Daddy" Algorithm Update has rolled out and after extensive analysis of Google's new algorithm one thing remains clear...

"Big Daddy's" Hungry for Relevant Content!!!

The Googlebot spider family have had their algortihms updated and are favoring urls based on these Four Factors:

1) Relevant Content

2) URL naming conventions

Database site? ...Dynamic urls?... is your ecommerce portal still struggling after an expensive MOD rewrite?... only Peak Positions dynamic database optimization accounts are privvy to an exclusive inside track with actionable URL naming conventions heavily favored by the googlebots.

3) AdWords Partner URLs receiving favoritism

4) Affiliate Heavy / eCommerce Link Farm Sites falling fast.

Google's "Big Daddy" algorithm updates are throwing away URLs with high outbound link counts. The googlebots are also burying URLs loaded with redirect links, invalid page code, multiple cookies, and sticky web analytics/user tracking codes.

Time to Address Website Content Vs. Linking

How important is HTML text content to Google? Let us first answer this million dollar organic search engine optimization question with another, much more important question in terms of organic website optimization... What else is there? ... Really, why even have a website if you are not making every effort to deliver quality information and relevant content to website visitors?

Websites and companies that understand their purpose and focus on serving their in-market website users with helpful and useful information will always be successful.

Many advertising agencies, graphic houses, SES attendees, and marketing directors read the misleading and endless hype in their emails with offers of immediate organic SEO Success and then mistakenly begin to believe that incoming links from third party websites are the ‘magic silver bullet’ needed to drive their content-light sites into prominent organic keyword ranking positions on Google, MSN and Yahoo-Inktomi.

Don’t fall into the links trap and take your focus off of relevant content.

Links from high ranking, above board, theme-related, quality websites pointing out to your site always play a role and need to be implemented, however they hold very little value if your site is not serving users and spiders with quality content.

Is your site delivering the content that users are seeking? Remain focused on serving users first and foremost with relevant content before reaching out to unknown sites in an attempt to increase your link popularity scores.

Keep some of Google’s basic principles in mind when working on your website.

Don't deceive users, or present unique page content to search engine spiders that is not being made available to users.

Don't participate in link schemes designed to increase your site's link popularity.

In particular, avoid links with web spammers, Free For All Link Farms (FFAs), or "bad link neighborhoods" on the web as your own keyword rankings are often adversely affected by these types of suspect links.

Don't use automated computer programs (Web Position Gold, Submit Wolf, Traffic Blazer, etc.) to submit pages. Automated submission software programs consume computing resources and breach the major search engines terms of service.

When in doubt, remain focused on serving users with relevant content.

Submitting too often using automated submission software programs has more negative consequences with Google than cloaking. Submitting redundant urls also has negative consequences as just badgering Google, MSN, and Yahoo with repetitive URL submissions can get a site/url pulled for several months, sometimes for a full year or more.

Hopefully the truth about Cloaking, Links, PageRank, & Google's Mythical New Site Sandbox, will all someday come to the front again as the SEO grapevine has primarily been cluttered with inaccurate hype on these popular SEO topics in recent weeks.

Especially from the Search Engine Marketing / SES Strategies crowd. So much SEM/SES hype and unfoundeded SEO conjecture (disguised as SEO email newsletters) many with false promises of immediate top keyword ranking offers, including these recent Microsoft Outlook SEO headlines:

1) Why take the time to optimize? buy immediate keyword exposure.

2) Don't take the time to open up your site to the search engine spiders long-term, this takes too long...get out your credit card and sponsor any meaningless, broad-based, off target keyword that you would like today!

3) Outsource Pay Per Click Management and Your Dreams will Come True!!!

4) Pay Per Click and SEM the quickest ways to SEO(?) success.

5) Ignore keyword search preferences (who cares that keyword searchers prefer organic search results 7 to 1 vs. paid search listings) that only reduce SEM/PPC management fees.

6) Gain additional knowledge and insight (?) with the latest exclusive SEO analytics tool (that simply spins and dresses up readily available free data from your own server logs) requiring spider roadblock code that pushes sites further down in the organic results and forces bigger SEM spends!

Instead Let us Suggest That You Keep these key SEO Facts in mind at all times:

1) Pay Per Click Fraud is at an all-time high

2) Pay Per Click Rates Are Increasing Daily

3) Keyword searchers prefer organic search results 7 to 1 !

4) Premium Organic Keyword Positions Serve as Website Endorsements

5) Buying Website Traffic is expensive and leads to poor brand impressions and low conversion rates

6) Quality organic search engine optimization that is above board, ethical, compliant and favored by the search engine spiders is the most effective, LONG-TERM Internet Marketing Strategy Available Today!