Google to Adjust Search Results Pages To Drive Product Sales this Holiday Season.
Just in Time for the Holiday Rush Google Will Boost Product Searches. This holiday season Google will roll out enhancements of Google Base that help shoppers refine search queries.
Google plans to extend the product search capabilities on its main Google.com Web search engine in the fourth quarter, in time for the holiday shopping season.
A Google official shared the news with attendees of the Professional eBay Sellers Alliance (PESA) Summit in San Francisco last week. When people search for products on Google.com, the system will present them with another search box so that they can refine their query. After people refine their query, Google will take them to a second page populated with product results from the Google Base listings service, Froogle listings and more.
"Keyword Ranking will be determined by the product attributes found in text nearest the product as well as by relevancy".
Currently, Google has no plans to monetize this product-search capability with display ads or additional Pay Per Click listing fees.
The plan also involves de-emphasizing Froogle as a destination Web site and moving its comparison-shopping capabilities to Google.com, because, as the Google official explained, most product searches happen on Google.com, according to the note.
Google.com can already detect if someone is looking for real estate to buy, and asks users to refine their queries before delivering listings from Google Base. Thus, the plan outlined at the PESA conference would apparently be a significant extension of this existing feature toward multiple product categories.
Boosting Google Base
"Anything that improves product search and helps shoppers find what they want is always positive for merchants" said Jonathan Garriss, CEO of Gotham City Online, an apparel store on eBay that also has its own site.
From the beginning, Google has reported that Google Base is not a destination Web site, but instead a database that feeds information to Google search sites, like Google.com.
A recent sign that Google was working on its product search was the removal of the link to Froogle on Google.com.
"Everyone was surprised and Froogle's traffic immediately suffered.
Google has logically opted to present product listings via Google.com in a move to keep users on Google.com
"the comfort zone" for millions of internet users.
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