Amazon Ducks Google
Internet Marketing sources are reporting that Amazon is fighting off legal requests from Google and is taking steps to avoid getting pulled into copyright lawsuits challenging the Google Library Project of digitalizing books. Google has made several formal legal requests for internal Amazon documents in recent weeks. Amazon has refused to deliver any documents to date. Google claims the Amazon documents, metal stampings and system data are needed to help fend off new lawsuits from publishers and authors, but Amazon yesterday moved to sidestep the Google requests in court.
Amazon says Google is trying to get confidential information, possibly millions of process documents, on how it sells books and the Amazon searching and indexing functions -- all for a new Google project designed to compete directly with Amazon.
As the Google stock price and profit lines continue to surge investors are rumbling that Google has its sights set on etailing books as a key component of Google's expansion plans. "Google's enthusiasm to sell books stems in part from a belief that continue fueling their rapid rise Google will expand beyond Froogle and online advertising and expand into other, more lucrative markets such as e-commerce, which -- excluding travel and cruise sites -- is expected to pull in $104.9 billion in the U.S. this year alone."
Google continues to deny all rumors related to music etailing or flowers but remains tight-lipped regarding any new ecommerce models designed to sell books online.
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