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Wednesday, September 19, 2007



New Keyword Search Market Share Numbers Released

Yahoo Holds Steady as New Teams Settle in at Headquarters.

Microsoft's Search Gains Fall in August 2007.

Google's Share Now Officially Tops 70%

Here's a Review of the Latest Keyword Search Market Share Numbers.

MSN / Microsoft seemed to some sources, maybe for a day or so, to be making a decade overdue positive advancement in the keyword search space. However the most recent search numbers indicate that MSN has fallen even further in its long race to compete with Google for the coveted keyword search audience. MSN has fallen once again and this time quite hard. After moderate gains in share in 2nd quarter of 2007, MSN and the new MSN Live search engine lost market share in the most recent surveys.

Google, the ever dominant search engine, accounted for just over 70% of all keyword search traffic, its highest level ever .

Google continued to make even more significant gains in market share and overall search volume. The gains are leading to even more control of the search advertising marketplace much to the chagrin of Bill Gates, Steve Ballmer, senior executives and the formerly all-knowing internet power tribes in Redmond.

Meanwhile back down in Sunnyvale Yahoo slowed the flow of key resignations and also held steady in keyword search share garnering just over 18%.

Ask remained flat despite a huge national advertising campaign and held just above a flatline according to the most recent keyword search data.

Here are the takeaways from the latest keyword search market share report:

Google market share rose to ts highest level to date, with significant year-over-year gains in keyword search queries.

Yahoo search market share was flat as the Yahooligans continue preparations for a new IIS corporate structure.

MSN search market share retreated back to the pre-live search levels.

Ask has yet to find any users despite (14) months of heavy advertising.