Yahoo Natural Search - Results Update
Many Websites Lose Top Natural Ranking in Yahoo
Yahoo! has released an update to its natural search algorithm. The update began in late October. The last Yahoo update has been confirmed by Yahoo engineers.
Yahoo search released this statement "Over the last few days, we've been rolling out some changes to our crawling, indexing, and ranking algorithms. While we expect the update will be completed soon, as you know, throughout this process you may see some ranking changes and page shuffling in the index."
The Yahoo results update appears to be somewhat small when compared to Google's search update which targeted specific websites seen as infringing on Google's Terms Of Service TOS webmaster guidelines. It appears that Yahoo wantd to freshen up their search results and clean up their search decks.
Yahoo is attempting to increase content relevancy with their search results. Yahoo has launched the search assist to work more closely with keyword searchers to improve Yahoo search results. In conjunction with releasing a new algorithm update; Yahoo has also expanded Yahoo shortcuts and brought Yahoo images and video further out in front to display more prominently in their keyword search results pages.
Industry sources and some webmasters have been moaning and rumbling about the recent Yahoo search algortihm update. Her's an online forum post from one webmaster: "Every morning I check my Yahoo search results through a Keyword Ranking Tool and to my astonishment I found that 90% of my sites lost top keyword rankings in Yahoo. Many rankings had declined from top 3 into lower top 10 or fell deep into the top 50 and many of my previous top 10 rankings were barely holding on in the top 100 of Yahoo results."
After the Yahoo algortihm update, many websites appear to be falling fast in the Yahoo search results, but the recent updates and clean up of Yahoo search results should help searchers as the Yahoo natural search results finally appear as much more content relevant.
