Microsoft Offers 45 Billion To Buy Out Yahoo
As long predicted by Peak Positions - Microsoft Bids For Yahoo.
Here's a video clip on Microsoft's formal offer to buy Yahoo. This CNET recap contains many of the details and some interesting interviews. One consultant in this piece actually calls Microsoft "desperate", we were wondering how she actually defines desperate ... let's see $56 Billion in liquid assets and much more in the immediate product pipeline makes Microsoft desperate in what way?
Well we all know the Redmond crowd took a nap, missed the bus and is more than a few years late in arriving at the keyword search party. It is still quite a stretch though to term Microsoft as desperate. Yes, Ballmer and Gates are making many new moves to fend off the open office movement, mashups, and online software delivery.
Yet this move to take over Yahoo further signals MSN's intent to increase their share and foothold in the keyword search industry and is not a move of desperation. Microsoft's move to buy Yahoo is a long calculated projection on the future evolution of their enterprise. Microsoft is only beginning to wake up and understand just how powerful the keyword search medium truly is.
MSN has been weighing two options for several months in seeking to become a meaningful search engine:
1) Dedicate more time, staff and resources to gain more share of search.
2) Spend Cash and Stock to acquire more search share immediately.
This offer to buy Yahoo symbolizes Microsoft's intent to address keyword search in the short term, increase their share now and shore up any weaknesses before Rupert Murdoch or Michael Bloomberg decide to apply more resources and further ignite the search wars.
What strategy does the MSN senior management team have outlined for pulling in the Yahoo portal? Do they have the skills and are they prepared to overhaul search strategies at both of these failing search engines?
First Things First ... Here's Mocrosoft's Bid For Yahoo
