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Friday, November 27, 2009

Will The Net Survive Its 40th Birthday?
Wall Street Journal



The Internet recently celebrated the 40th anniversary of its founding, just in time to be welcomed in Washington by opposing political visions of its future. One is reflected in a proposal called the Internet Freedom Preservation Act, which would empower regulators to micromanage the Web. The alternative, the Internet Freedom Act of 2009, would keep regulators away.

As their similar names suggest, these laws, sponsored respectively by Rep. Edward Markey (D., Mass.) and Sen. John McCain (R., Ariz.), are both ostensibly intended to keep the Internet open. The two sides disagree about whether the way to do this is via firmer control or by keeping regulators away.

Into this divide has marched the Federal Communications Commission (FCC), which under the banner of "net neutrality" proposes an expansion of its powers over the Web. The agency argues it needs to control broadband Internet providers to make sure they don't discriminate in favor of or against any particular content, application or device. FCC Chairman Julius Genachowski acknowledges that his agency operates in an "uncertain legal framework" that makes it unclear what power it has to set rules on the Web. Despite this uncertainty, he wants his agency to "evaluate violations of the nondiscrimination principle as they arise, on a case-by-case basis."


One way to look at the battle over net neutrality is simply as one set of companies against another. There are the network owners and administrators, who want to continue to control access rules, pricing and traffic management on their networks. Then there are content companies and other users of the network, who want regulators to ensure easy access for them.

The corporate dividing lines are growing hazier. Microsoft and Yahoo recently dropped out of a net-neutrality lobbying group. Google, which has in the past supported some definition of net neutrality, is now not so sure about the wisdom of giving regulators broad authority. "It is possible for the government to screw the Internet up big time," Google Chief Executive Eric Schmidt recently told the Washington Post.

Even the FCC proposal yields on many once-sacred net-neutrality precepts. Its rules would be subject to "reasonable network management," so that providers could treat bandwidth-hogging content such as video differently from simple email. Providers would be able to respond to increasing demand by rationing services through premium-pricing models.

The uncertainty over how to ensure an open Web is the latest example of how technology is moving so quickly that our regulatory institutions can't keep up. A new book, "The Laws of Disruption" by technology consultant Larry Downes, explains this gap with a powerful idea: "Technology changes exponentially, but social, economic and legal systems change incrementally." We're used to ever-increasing computing power and endless innovation online, but politicians and regulators are left trying to manage technologies beyond their control or understanding.

"The mistake regulators and those who enable them continue to make is trying to micromanage individual technologies or applications," Mr. Downes writes. "The bottom line is simple. Encouraging infrastructure is good; micromanaging it is bad."

Why do emotions run so high on what is in essence a technical debate about how to run a network? Mr. Downes told me last week that "consumers have been done a great disservice by corporate interests on both sides of this fight, who have reduced a complicated business and technical problem into a sound bite. They've been told that net neutrality is nothing more and nothing less than a fight for the soul of the Internet."

His view is that "U.S. consumers have plenty of reasons to be suspicious of both the FCC and the communications industry." His advice: "Consumers should ask themselves which of these powerful interests is more likely in the end to abuse its power. Who, in other words, has the greater potential to make things worse for everyone?"

His answer seems sensible: "Absent any evidence of serious market failure yet, I'd much rather deal with the devil I know than a resurgent FCC."

The best defense against access providers' acting unreasonably is more competition. The alternative would treat the modern network of the Web as if it were the 19th-century network of railroads, with the FCC as a modern-day version of the Interstate Commerce Commission, which set rail rules and tariffs, slowing innovation in transportation until the agency was abolished in 1995 as a bureaucratic anachronism.

In highly regulated industries, regulations become barriers to entry. It's costly for new competitors to comply with the rules, which are designed for incumbents. As the U.S. falls further behind in broadband, we need more innovation and more competition, not a cozy, regulated cartel.

Technology may be changing faster than we can keep track, but we are well acquainted with the frailties and foibles of human institutions in Washington. Sometimes it's wiser for mortals to stand aside and leave technology to advance at its own pace. After its first 40 years delivering freedom and abundance, the Web has earned the benefit of the doubt.