Bluhalo
Don't be surprised if you suddenly notice ads while using your Twitter account that seem to almost eerily match the content of your tweets and are strangely relevant to the topics that you most often discuss on the popular social media website.
According to the micro-blogging website's estimates, nearly 100 million tweets are posted by members each day, and, in a new move, the advertising that appears in any given user's timeline will attempt to focus on the topics or keywords mentioned in their posts.
As such, a Twitter enthusiast who blogs mostly about health or medical issues may find advertisements from companies or organizations offering alternative medicine solutions to common ailments.
Twitter's new advertising program is called "Promoted Tweets," and while the social media website might soon extend this revenue generating strategy to include all users, during the initial testing phase targeted ads are only visible to those who access their Twitter account through HootSuite, a third-party website.
Matt Graves, Twitter's spokesperson, tried to calm potentially nervous social media enthusiasts who may have mixed feelings about seeing ads each time they log onto their account and the increasingly commercialized nature of this service. Graves insisted that the company's approach to targeted advertising will be "thoughtful" and actually aim to improve the site's usability.
According to the micro-blogging website's estimates, nearly 100 million tweets are posted by members each day, and, in a new move, the advertising that appears in any given user's timeline will attempt to focus on the topics or keywords mentioned in their posts.
As such, a Twitter enthusiast who blogs mostly about health or medical issues may find advertisements from companies or organizations offering alternative medicine solutions to common ailments.
Twitter's new advertising program is called "Promoted Tweets," and while the social media website might soon extend this revenue generating strategy to include all users, during the initial testing phase targeted ads are only visible to those who access their Twitter account through HootSuite, a third-party website.
Matt Graves, Twitter's spokesperson, tried to calm potentially nervous social media enthusiasts who may have mixed feelings about seeing ads each time they log onto their account and the increasingly commercialized nature of this service. Graves insisted that the company's approach to targeted advertising will be "thoughtful" and actually aim to improve the site's usability.
In reaction to the murmurs, Twitter is taking it slow and has decided to postpone extending the ad system to all users until the firm feels that it actually improves each user's experience in a noticeable manner. A similar situation occurred earlier this year when Twitter started displaying ads on search results, to great success. In August alone, Twitter users searched for well over 130 million terms, using the website's dedicated search engine.
