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Thursday, July 19, 2012

Marissa Mayer Becomes Yahoo CEO

Story first reported from USA Today

Just days after Yahoo tapped former Google executive Marissa Mayer for its CEO post, the 37-year-old has taken on another high-profile role. After announcing that she was pregnant — and wouldn't let that interfere with her work duties — Mayer took center stage in the nation's often-heated debate over women's roles at home and in the workplace.

Reaction was swift, and in some cases, scorching, as her matter-of-fact declaration took on a life of its own in social media. Countless posts on Facebook, Twitter and throughout the blogosphere criticized her decision to keep working. Others warned that Mayer, who is expecting her first child, had underestimated the challenges of being a mom.

Much of the scrutiny comes because of the unique circumstances in play, says Laura Graves, associate professor of management at the Graduate School of Management at Clark University in Worcester, Mass. Not just a female CEO, but one who is expecting. Society has not given up traditional gender roles yet, she says.

And so Mayer's swift move to take over and revive the struggling Yahoo brand was quickly eclipsed this week by talk of her parenting choices, the pros and cons of taking a long maternity leave, female ascension in the workplace and the challenges of work-life balance.

Some of the myriad armchair critics have also suggested that her vast wealth and high-level position give her an edge — indeed, the luxury — that other working mothers don't have.

But it has gotten better

Though few would argue that raising a child while working has ever been easy, a series of advances since the 1960s have at least changed the circumstances faced by working mothers in the United States.

Equal Employment Opportunity Commission laws came into force prohibiting discrimination against new and expecting mothers, workplaces began offering greater flexibility. Today, telecommuting and on-site day care are more common.

Even so, many practical questions remain. How do the mental and physical drains of pregnancy affect a woman's performance at work? How much time does a mother need to recover physically after giving birth? What are the logistics of planning out child care?

Polling still reflects a deep cultural skepticism of mothers who decide to return to work.

In a 2010 report, the Pew Research Center found that 21% of adults in the USA said the trend toward mothers of young children working outside the home has been a good thing for society. Thirty-seven percent deemed it a bad thing, and 38% said it hasn't made much difference.

Deena Rosenberg, 29, of Teaneck, N.J., just returned to work at a public relations firm after a 12-week maternity leave for her first child. She says she has a good friend, also 29, who questioned her decision to go back to work and put her son in day care.

But even Rosenberg has concerns about Mayer's plans to work during her official maternity leave.
She sets a bad precedent and the corporations will now expect that to be normal maternity-leave behavior, she says

Celebs make it look easy.

High-profile women in areas such as business, politics and fashion have garnered headlines with their examples of what looks like an easy return to work.

Sarah Palin, who was governor of Alaska when she gave birth to her youngest son in 2008, was back on the job just three days later. Model Heidi Klum gave birth in October 2009 and sauntered back onto the Victoria's Secret runway in November. Then-expecting singer-turned-fashion designer Victoria Beckham told Glamour magazine in June 2011 that she planned to work right until her fourth child was born.

But as with Mayer, these women have resources that other working moms don't. They can hire full-time help. They are also in entrepreneurial or leadership roles that tend to give them more professional power than other workers.

Even with that cash and caché, some mothers predict that these women will lose out on certain things because of their demanding work schedules.

Elana Drell-Szyfer, CEO of cosmetics company AHAVA North America and a mother of three, says that working after her first child's birth was more difficult than she expected.

She figured she could manage business e-mails and other needs, but she was surprised by how much time it took to take care of her baby — and by the drain on her.

She recalls the night she realized she couldn't keep up.

While trying to nurse the baby and work on her laptop at the same time, Drell-Szyfer says she realized she couldn’t bond with her child, and didn’t appear professional answering emails at 3 a.m.

A double standard?

In June 2011, gossip website Gawker reported that Google co-founder Larry Page was expecting his second child. That was two months after Page took the CEO title at the technology behemoth. There were no follow-up headlines, no social media debates, no loud conversations about how he could lead an Internet giant and still be a father.

As for Yahoo, its board didn't seem to flinch at Mayer's pregnancy. Company representatives and Mayer — the company's fifth CEO in five years — weren't available for comment, but in a news release, Yahoo board Chairman Fred Amoroso said Mayer's   record in technology, design and product execution makes her the right leader for Yahoo.

Mayer, who was previously an executive at Google, said in the Fortune interview that Yahoo's directors "showed their evolved thinking."

As much as society has evolved, women still face the greater scrutiny when they decide to return to work after having children, says Rosalind Chait Barnett, a senior scientist at Brandeis University's Women's Studies Research Center.

She says that a man in Mayer’s position and his wife were expecting, people wouldn’t be talking about it. Women and men will wonder if she can do it, but that is a pressure men don’t have to deal with, Barnett says.

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