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Wednesday, February 20, 2013

The New Homepage

Story first appeared on Business Insider -

Marissa Mayer made her fame and fortune at Google, where she was responsible for the original design of And now, two months after becoming Yahoo CEO, she has updated A new version is slowly being rolled out into the wild, and we've got a screen-grab that a source close to Yahoo tells us is authentic. is Yahoo's most important product. ComScore says 170 million people visit Yahoo sites everyday, and a huge percentage of them are funneled to this page. Its ad units are perhaps the most valuable on the Internet. Sources tell us more changes are on the way. The page is going to get more personalized and customizable, we hear.

  • The search bar is now centered, and is part of a darker toolbar that is fixed to the top of the page as the user scrolls down.
  • The Yahoo! logo is smaller, and no longer purple.
  • The word "search" has been replaced with a magnifying glass icon.
  • There are far fewer links to Yahoo Sites on the left side. Losers are: Dating, Flickr, Games, Jobs, Messenger, Music, My Yahoo!, and TV.
  • Local weather has its own module.
  • What's trending has been de-emphasized and moved to the left column.
  • There is now a second large story tout below the top stories.
  • Instead of just headlines, the news river has story summaries.
  • Astrology has its own module.