RIEDER: ANOTHER OUTBREAK OF PLAGIARISM

Original Story:  USAToday.com

Talleyrand, the noted French statesman and diplomat, died in 1838, well before the advent of the Internet era. But his aphorism is as useful now as it was then.

"This is worse than a crime," he famously said, "it's a blunder."

We are in the midst of one of those periodic clusters of plagiarism cases. BuzzFeed fires a writer for serial plagiarism. A veteran New York Times reporter uses material from Wikipedia without attribution. And U.S. Sen. John Walsh, D-Mont., is discovered to have borrowed work from elsewhere for his master's thesis.

That plagiarism is morally wrong is beyond argument. It's theft. But beyond that, it's just so stupid.

There always has been the risk of getting caught, even back in Talleyrand's day. But in the Internet era, the odds have increased astronomically. Your audience is worldwide. Someone is likely to notice. The Internet culture is packed with citizen media critics, and they are likely to track you down, which is exactly what happened in the BuzzFeed saga.

The flip side, of course, is that the Internet makes plagiarism so easy. Encountering writer's block? An infinite array of material is just a cut and a paste away. You don't even have to spend any energy writing down or typing all those words.

But what a price you will pay.

The BuzzFeed case dramatizes how Web detectives can bring you down. It also illustrates the danger of taunting.

Benny Johnson, BuzzFeed's viral politics editor (now there's a title), brought on his own demise when he accused another website, the Independent Journal Review, of stealing his stuff. The matter in question involved an item about former president George H.W. Bush's eye-catching red and white socks. (I know.)

That inspired two anonymous Twitter users to look into Johnson's work, they told Talking Points Memo in an e-mail interview. But they also were motivated by concerns about how BuzzFeed does business. They created a blog and published their findings about Johnson, which were quite damning. Soon Johnson was gone.

BuzzFeed has attracted huge amounts of traffic with its preternatural ability to create endless streams of viral content. Some of it is clever; some if it is silly; some of it is sleazy. As I write this, it is featuring such fare as "19 Women Reveal Their Most Cringe-Worthy Sexual Experiences" and "Look At This Pit Bull Princess and Have A More Fabulous Day."

But as BuzzFeed has evolved, it has also embraced serious newsgathering, covering national politics, establishing foreign bureaus and launching an investigative reporting unit. To his credit, after initially seeming to downplay the situation, Editor-in-Chief Ben Smith did the right thing. Following a BuzzFeed investigation of Johnson's handiwork, which found 41 instances of copying material from others, Smith dispatched the reporter. The site's forays into serious news made it incumbent on the organization to take journalistic standards seriously, Smith said. And he's right.

BuzzFeed has attracted huge amounts of traffic with its preternatural ability to create endless streams of viral content. Some of it is clever; some if it is silly; some of it is sleazy. As I write this, it is featuring such fare as "19 Women Reveal Their Most Cringe-Worthy Sexual Experiences" and "Look At This Pit Bull Princess and Have A More Fabulous Day."

But as BuzzFeed has evolved, it has also embraced serious newsgathering, covering national politics, establishing foreign bureaus and launching an investigative reporting unit. To his credit, after initially seeming to downplay the situation, Editor-in-Chief Ben Smith did the right thing. Following a BuzzFeed investigation of Johnson's handiwork, which found 41 instances of copying material from others, Smith dispatched the reporter. The site's forays into serious news made it incumbent on the organization to take journalistic standards seriously, Smith said. And he's right.