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Website Content Vs. Linking Strategies

How important is content on a website? Let us first answer this prevalent question with another, more important question. What else is there? Really: why even have a website if you are not actually delivering quality information and relevant content to site visitors?

Websites and companies that understand their purpose and concentrate on serving their users will always be successful. Many marketing directors and webmasters read the guidelines posted on Google and mistakenly begin to believe that incoming links from third party websites are the ‘magic silver bullet’ needed to drive their content-light sites into prominent keyword ranking positions on Google and Yahoo-Inktomi.

Don’t fall into the links trap and take your focus off of relevant content. Links from third party websites into your site need to considered, however not until the site is serving site users with quality content.

Is your site delivering the content that users are seeking? Remain focused on serving users first and foremost with quality content before reaching out to other unrelated sites in an attempt to increase link popularity scores.

Keep some of Google’s basic principles in mind when working on a website. Make pages for users, not for search engine spiders. Don't deceive users, or present unique page content to search engine spiders than to users. Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers, FFA’s, or "bad neighborhoods" on the web as your own ranking may be affected adversely by those links. Don't use computer programs to submit pages. Automated submission software programs consume computing resources and violate Google’s terms of service. When in doubt, remain focused on serving users with relevant content.

Jack Roberts
Vice President, Director of Client Services
Peak Positions, LLC.
www.peakpositions.com