AOL to Replace Google with MSN Results ?
America Online the world's largest Internet Service Provider may replace Google with MSN in the coming days. Search Engine insiders report that AOL and MSN have had several high level meetings recently.
The first development of the metings has AOL turning to MSN to power AOL search results, ending AOL's search partnership with Google.
MSN is seeking to increase share of the total search market and this deal with AOL would allow MSN to increase their keyword search market share to approximately 20%.
MSN claims powering AOL search results will give them at least 20% of the $12 Billion dollar keyword search pie.
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Microsoft Aims to Buy AOL
MSN would like to acquire AOL and has been analyzing AOL business and accounting records however, MSN sees potential legal and litigation issues on the near-term horizon at AOL.
MSN is moving towards a short-term, exclusive partnership with AOL, with a formal takeover in the works once legal and potential litigation is fully identified.
MSN/Microsoft wants to control legal issues and has enough of own their legal troubles at this time. Once AOL has fully shaken out of the failed AOL Time Warner merger and all potential lawsuits and costly accounting lawsuit nightmares are gauged, then at that time, MSN will make their move and pull in AOL.
Also AOL has been losing account holders at a record clip in recent months and MSN would like AOL to re-calculate their total numbers and modify acqusition fees downward and more accurately reflect the declining value of the America Oonline enterpirse.
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