MSN Seeking to Compete with Google Talk
MSN Buys Net-Phone Startup Company
Pay-per-Call Now On Deck for the New MSN adCenter.
MSN Seeking to Compete with Google Talk announced that it has purchased internet-calling startup company Teleo to expand the capabilities of MSN Messenger, just one week after Google launched Google Talk instant-messaging service, emphasizing its voice-chat ad delivery capabilities.
Microsoft's purchase of Teleo hinges on technology from Skype which can convert the computer into an ordinary telephone, a feature that MSN Messenger would like to begin testing by the close of 2005.
Microsoft also gains click-to-call dialing capabilities, raising the real possibility that MSN new adCenter service could very offer pay-per-call pricing, although management at Microsoft-MSN would not comment on their new pay per call ad platform. Super Pages from Verizon and financially reeling America Online have already launched beta version of cost per call advertising.
Pay Per Call = Anything for a Buck !
Cost Per Call what's next?
How long are consumers are going to put with managing a middle man on a direct dial phone call to a company? Is this good for corporate image or brand loyalty?
How about companies simply improving the qualtiy and delivery of content on their corporate websites. Quit grasping for straws and hone in on existing website resources. Improve the quality of your site and the positive results will follow.
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