SES Chicago Promotes Pay Per Click vs. Organic SEO
Volumes of email in the last day or so from coworkers, consultants, and client attendees at the SES Strategies Show in Chicago. It seems that nearly every session led to the same conslusion: PPC via Google AdWords and Yahoo (Overture) is the most effective form of "optimizing".
It appears that little of the discussion at the 2005 SES Chicago show addressed technical issues or code parameters involved with optimizing sites, especially large dynamic sites with deep database content and problematic code, instead the theme of 2005 SES Chicago Show was: "Pay Per Click to the Rescue".
Some Gentle Reminders to the SES/SEM/PPC Road Show Promoters.
SEM or PPC is not organic optimization and will not drive traffic from the organic search results.
Organic Optimization involves technical processes that help secure and maintain top organic listings for websites.
Searchers prefer organic listings 6 to 1 vs. sponsorsed search ads.
PPC Click Fraud is escalating and is not an Organic SEO issue.
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