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New comScore Keyword Search Market Share Numbers.

Google dips ever so slightly the first decline in GOOG's short history.

Are MSN and Yahoo ready for battle or will the new Google MySpace partnership create a web popularity monster?

Will a predator partnership pay off?

The most recent recent search engine market share figures are out, and Google's nearly historic rise in search market share gains has apparently ended.

Here are the latest figures from All keyword searches within the United States:

July 2006 comScore Report

#1) Google
Searches Per Day: 91.8 Million
Market Share: 43.7%

#2) Yahoo
Searches Per Day: 60.5 Million
Market Share: 28.8%

#3) MSN
Searches Per Day: 26.9 Million
Market Share: 12.8%

#4) AOL
Searches Per Day: 12.4 Million
Market Share: 5.9%

#5) Ask
Searches Per Day: 11.3
Market Share: 5.4%

All Other Search Engines:
Searches Per Day: 7.1
Market Share: 3.4%

The comScore Search figures do not include Yellow Page searches or Map searches.

Other leading web analytics sources such as: WebSideStory, Hitbox, and more report keyword search market shares as this:

Google 60.2%
Yahoo 21.3%
MSN Search 11.8%
AOL 3.8%

Other Keyword Search Facts.

Big (4) Search Engines Total Percentage of Search: 97.1%

Percentage of Unique Site Visitors Delivered to a website for the first time from one of the Big (4) Search Engines: 87%.

Percentage of Organic/Natural Search Results on the Big (4) Search Engines Determined by Spiders/Robots: 100%.

Looking to Maximize Website Awareness with In-Market Internet Users?

Optimize your site for each of the algorithms powering the spiders of the Big (4) Search Engines.

According to comScore Yahoo is gaining market share throughout 2006 rising from low 24% to 28%.

Is Google losing market share to Yahoo? not really, both Yahoo and Google are gaining share at MSN and AOL's expense.

AOL lost more than a full percentage point as account cancellations continued to pour in at AOL (*other than wall street who can trust any numbers provided AOL-Time Warner, a failed merger that still stands as the largest failed corporate merger in business history*) and MSN also dropped nearly a full percentage point, while Ask also lost some of its already small search market share.

Let's also consider the newcomer to search: MySpace.
MySpace keeps fulfilling so many expanding visions on so many fronts, now even driving huge volumes of keyword search traffic to other search engines, that power the grouped MySpace results. MySpace generates nearly 100 million searches a month. Sources now claim that MySpace keyword searches total 5% of all Internet searches and that nearly 8% of all search results delivered by Google originate from users who originally began their keyword query on MySpace. The MySpace search numbers could help expalin Google's mysterious last minute motivations to invest heavily in MySpace just last month. Google's $900 million dollar upfront investment with MySpace might have been an effort to keep the sultry MySpace search traffic from being gobbled up by the suddenly search hungry; Micorsoft and also snatch MySpace searchers away from Yahoo (the shunned MySpace search partnership favorite) who was/is powering most of the MySpace search results to date.

Can these latest comScore search figures be trusted? maybe.

Keep in mind, comScore's many correction notices involving search figures already in 2006, it most likely would serve you best to consider these search numbers as a fairly accurate gauge in the incredibly popular and still emerging keyword search landscape. Also any Google search market share losses being reported could simply be headline fodder for comScore. Most server log files are still reporting Google as their leading website referrer by nearly a two thirds majority.

Have You Analyzed Your Server Log Files Lately?