Google, Cleveland Clinic Form Venture
Google Inc. and nonprofit academic medical center Cleveland Clinic formed a partnership and pilot program aimed at giving patients more control over their online medical records.
The venture marks the Mountain View, Calif., Internet search company's first foray into the online health-care space. Since 2006, Google has discussed on its company blog and in executives' speeches the issues around giving consumers more control over their medical data and more relevant health-related information.
While Google hasn't disclosed plans, analysts and technology industry observers have speculated that the company has big ambitions in health care. They say Google could boost its already large user base and search-related advertising business by becoming a destination for health-related information and services.
The effort by Cleveland Clinic and Google is part of a larger push by technology companies, hospitals, insurers and the government to use technology to give patients more control and access to their medical information. That could help lower health-care costs if access to more data helps consumers make better choices. Similar efforts are under way at companies such as Revolution Health Group LLC and Microsoft Corp. Microsoft started its online health-care service, dubbed HealthVault, in October.
Health-care experts say companies such as Google and Microsoft face an uphill battle in trying to improve the nation's health-care system. The industry is highly regulated. People have also been slow to embrace online personal health records amid privacy and security concerns.
Cleveland Clinic's new program will be open to up to 10,000 of its patients by invitation only. Under the pilot, patients who already use Cleveland Clinic's personal health record system can securely share medical information such as prescriptions, conditions and allergies between the Cleveland Clinic system and a Google health-profile online. Users can access their Google profile from any Internet-connected personal computer and would control what information goes into the profile.
Cleveland Clinic and Google officials say the pilot program is intended to free medical data from electronic-medical records so that patients can take their data wherever they go and share it with other doctors or pharmacies. Typically, control over medical data stored in electronic-medical records is in the hands of the health-care profession instead of the patient.
"From a patient perspective, they no longer have to remember all that information, write it down on a piece of paper and keep it with them," says C. Martin Harris, chief information officer for Cleveland Clinic.
Marissa Mayer, vice president of search products and user experience for Google, declined to say how the Cleveland Clinic initiative fits into Google's overall ambitions in the online health market.
By Christopher Lawton
Wall Street Journal February 21, 2008
