SEO Blog • Organic SEO Blog Search Marketing News

Meet Bob the Blogger

Two or three times a month, Elise Martin checks in on a colorful character online who is always meeting up with real celebrities in faraway places and offers tips on hot industry trends.
His name is Bob Archer, and he blogs at www.meetbobarcher. com. But he's not real.
He's the creation of Archer Group, a small Web-marketing agency in Wilmington, Del. The blog helps Archer stay in touch with clients and get them tolhink about ways to use the Weband the firm's services.
Each post puts the mythical Bob in an interesting place, with an interesting person, talking about an online-marketing concept. A recent entry had him schmoozing with Danny DeVito at the actor's restaurant DeVito South Beach in Miami.
Here are edited excerpts from an interview with Archer cofounder Lee Mikles:

WSJ.COM: How did Bob's blog get started?
Mr. Mikles: Bob's story goes back to when we founded the coJv.pany. We wanted a name that sounded like it had been around for a while but wasn't pretentious, so we called it the Archer Group. It was kind of an inside joke that there was this person Bob Archer.
When [Archer decided to do a blog, it wanted] to stand out and offer something [people] were actually going to read. So we decided to bring Bob Archer to life.

WSJ.COM: Why use celebrities?
Mr. Mikles: They're people we can ,connect with, and it also adds to the perceived stature of Bob Archer.

WSJ.COM: What are the biggest challenges?
Mr. Mikles: Coming up with something interesting. I try to dedicate an hour or two a week. Everybody in the office feeds me ideas.

WSJ.COM: What's readership like?
Mr. Mikles: We're getting between 40 and 60 visitors a day. We have an active client list of about 50 firms.

Read more of the interview with Archer's Mr. Mikles online, at WSJ.com/SmallBusinessLink.