AOL Looks to Europe For Ad-Platform SuccessTime Warner Inc.'s AOL will provide European customers with access to its Platform-A ad effort, expanding an operation which has struggled in the U.S. The platform – created last year – allows advertisers to make purchases across its ad network, including Adverstising.com, the behavioral-targeting Tacoda and other areas. In April, Time Warner Chief Executive Jeff Bewkes said difficulty in integrating Platform-A led the media conglomerate's advertising-revenue growth at AOL to slow to 1% in the first quarter after posting double-digit growth in previous quarters.
Wall Street Journal; June 9, 2008
