ComScore Buys M:Metric Inc.
ComScore Inc. said it acquired M:Metric Inc., which, through surveys and on-device meters, offers services to measure mobile-phone use, mobile Internet behavior and tracking services for mobile advertising. ComScore, a Reston, Va., Internet-use tracking company, will pay $44.3 million for M:Metrics, and the deal also involves the issuance of about 50,000 options to buy comScore common shares to certain M:Metrics unvested option holders. M:Metrics expects revenue in 2008 to be about $11 million to $12 million.
