Organic SEO Blog

231-922-9460 • Contact UsFree SEO Site Audit

Thursday, October 30, 2008


Microsoft Moving Fast on Cloud Computing

LOS ANGELES — After more than two years as Microsoft's low-profile chief software architect, Ray Ozzie finally has something to say: Windows Azure.

The man who replaced Bill Gates as Microsoft's top technical thinker said today that Microsoft will compete with Amazon.com, IBM and other rivals in selling information storage space and computing power "in the cloud," distributed across massive data centers worldwide. The system, Windows Azure, will let companies and hobbyists alike build Web-based programs without having to invest in their own server farms.

Ozzie's remarks at a Los Angeles conference for software developers indicated that after several years of disparate experiments, Microsoft is closer to a companywide strategy for coping with an upheaval in the software industry — the shift from powerful desktop programs to more lightweight, inexpensive ones that run over the Internet.

Nimbler Web companies like Google have moved quickly to make programs that do much of the work of Microsoft's cash-cow Office suite — but they do it over the Internet at little or no cost to the user, and can be updated frequently with new features and bug fixes.

Microsoft has largely fumbled this transition. In its "cloud" products before now, Microsoft has offered some of its business server software on a subscription basis and has cobbled together consumer Web services like e-mail and messaging under the "Live" brand.

Windows Azure is meant to be a broader "platform" for the cloud, much like Vista for PCs and Windows Mobile for phones and other devices. Microsoft's own programs will run on it, as will those made by outside companies.

Ozzie said Microsoft has learned enough managing its own Web sites and programs, anticipating Web traffic spikes and lulls and ramping up or dialing down capacity, that it's ready to market this expertise to others.

From the perspective of an average computer user, Ozzie said in an interview, Azure is another step toward solving the modern headache of accessing files from many different devices — for instance, home, work and portable computers and mobile phones.

Microsoft is letting software developers test Azure, but Ozzie emphasized that the system will change as more people kick the tires through 2009. He did not say when Microsoft will start selling access to Azure or how much it will cost.

Ozzie, 52, came on board in 2005 as a chief technical officer when Microsoft bought his collaboration software company, Groove Networks. Already respected for his work with Web computing, Ozzie was asked to figure out how Microsoft could survive the sea change toward software being delivered online.

In the 1980s, Ozzie worked at Lotus Development Corp., where he led work on Lotus Symphony, a precursor to Microsoft's Office package, and Lotus Notes, which let people form groups to share documents and e-mail. Notes' success prompted IBM to buy Lotus for $3.5 billion in 1995.

Ozzie then started Groove to refine his idea of "groupware" that lets multiple people collaborate. Groove made it possible for people work together on the same virtual sketchpad, view the same video or edit documents simultaneously, all while chatting by text or voice.

This expertise made Ozzie a natural replacement for Gates as the mastermind of Microsoft's broad software strategy. Shortly after joining the company in 2005, Ozzie wrote an influential memo advocating a shift away from some of Microsoft's traditional reliance on selling desktop software and toward Web-based and sometimes ad-supported software. He urged Microsoft's product groups to make software that can run on a computer desktop, in a Web browser, on mobile devices and in game consoles, and to give users "seamless" access to their files no matter where they log on.

But while Microsoft watchers have clamored for a concrete plan from Ozzie, Microsoft's efforts have come off as scattered.

Ray Valdes, an analyst at the research group Gartner, said today that Microsoft's Web services strategy still isn't cohesive. Microsoft is "taking every major asset of intellectual property and cloud-enabling it to some degree," the analyst said.

Web startups have flocked to Amazon Web Services, but few big corporations have taken the plunge. Azure is "a defensive maneuver" to make sure those corporations that already rely on Microsoft's servers and other technology don't defect to Amazon or others, Valdes said.

Today's announcement was aimed at programmers who wanted to know that their software skills will still be relevant as Microsoft shifts into this new phase. On Tuesday, the company is set to discuss changes for average PC users, with top Office and Windows executives slated to speak.