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Wednesday, June 16, 2010

News Corp. Acquires Skiff
Guardian UK

 
News Corporation has made its latest move to look to charge readers for digital content by acquiring e-reader platform Skiff and investing in a company that develops paid content models for publishers.

News Corporation, which is close to charging customers for access to the Times and Sunday Times online, said that the two deals represented "key building blocks" in the company's strategy to transform publishing with pay models.

Rupert Murdoch's company has acquired Skiff, established by magazine publisher Hearst last year to develop an online store and e-reader for its publications, which delivers "visually appealing layouts" of content to tablets, smartphones, e-readers such as Kindle and netbooks.

In addition News Corporation has invested in Journalism Online, which has a multi-faceted e-commerce platform, which develops models to enable newspapers, magazines and online-only publishers to charge for content. Publishers can select their own business models and pricings.

The financial details around the two deals were not disclosed.

John Miller, digital chief at News Corporation, said that "both Skiff and Journalism Online serve as key building blocks in our strategy to transform the publishing industry and ensure consumers will have continued access to the highest quality journalism."

News Corporation also named strategic adviser Jon Houseman to the newly-created role of president of digital journalism initiatives. He will be responsible for "driving and managing new business efforts in premium digital journalism".