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Thursday, May 24, 2012

Apple Designer Knighted

Story first appeared in USA Today.

The British designer who helped Apple craft the iPhone and iPad has added "Sir" to his title.

The BBC reports that the head of Apple's design team, received his knighthood at Buckingham Palace for services to design and enterprise.

In a rare interview with the U.K.'s Daily Telegraph, he called the honor incredibly humbling, and delved into Apple's philosophy on creating tech products. Apple tries to develop products that seem somehow inevitable. That leave customers with the sense that that's the only possible solution that makes sense. Apple products are tools and they don't want design to get in the way.

He has lead the design team at Apple since 1996, during which he helped create products such as the iPod, iMac and the company's incredibly popular iPhone and iPad.

The goal was to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution, you're not aware of how hard the problem was that was eventually solved.

As the AP reported last October, Apple's late co-founder Steve Jobs thought highly of him, based on his biography.

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