Click Fraud and How to Prevent Fraudalent Clicks
Pay-per-click (PPC) search engine advertising continues to gain popularity in the online marketing world as an effective and inexpensive way to drive targeted visitors to web sites.
From 2002 and 2003 the pay per click paid search advertising market grew nearly 200 percent. Mainly from the popularity of Google AdWords and Overture PPC programs.
But PPC also has a growing negative. PPC click fraud.
What is Click Fraud?
Click fraud is when anyone clicks your sponsored ad simply to ensure that you will be charged for the click. As Pay Per Click campaigns have grown in popularity and keyword prices and bidding have become more competetive, fraudulent pay per click activity is skyrocketing.
Companies that are active with Google AdWords and Overture are becoming frustrated with growing invoices that contain thousands of suspect click activity. Simultaneously PPC rates by keyword continue to escalate.
For Information on how to minimize Pay Per Click Fraud and or Prevent it visit:
http://www.peakpositions.com/news/index.html#ppc
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