Google Financial Update
Yesterday, during an analyst confab, Google CEO Eric Schmidt said the company plans to up its investment in advertising services. Google says it will commit nearly 70 percent of its investment toward improving its core Web search business and to its advertising business.
Nearly 20 percent of Google's resources will be earmarked to develop new and improve existing search products, while 10 percent of the company's vast resources will be devoted to emerging services.
Schmidt told analysts that Google's ad services were popular with medium-sized companies but that the search giant needed to focus more on Web search ad services for large and small advertisers. The search giant has expanded its direct sales staff and is moving to improve existing methods of tracking ad performance.
Interestingly, Schmidt told analysts that Google will eventually require users to input personal information to use selected services. Currently, Google requires no password or personal information to use its services. Schmidt didn't say when this would occur.
Another little tidbit: Some of Google's services remain in test or the ever popular "beta," for up to five years.
SEO Blog. Organic SEO Blog. Search Marketing News. SEO Done Right examines search engine optimization, the most effective form of internet marketing. Breaking SEO news and emerging developments at Google, Yahoo, and Bing. Leading Organic SEO Consultants Peak Positions debunk the many myths, hype, and spin related to SEO and search marketing.
