Publisher Survey Points to Optimism for 2005
9 Feb 2005
Advertising.com's second annual survey of publishers found optimistic revenue projections for 2005, predicting growth especially in text links, large rectangles, small banners, as well as rich media, streaming, behavioral targeting, and organic search engine optimization.
Publishers expect traditional advertisers to continue to shift dollars online, particularly in rich media, streaming content, contextual targeting and large rectangles.
More than two thirds of publishers said they support rich media now, helping that category account for the brunt of increased revenue expectations.
Half say they support contextual targeting currently, and a quarter claim to support behavioral targeting. Deman for organic website optimization and seo consulting services is expected to be at an al-time high as senior level corporate marketing teams and major advertising agencies begin to partner with organic SEO specialists that can drive keyword results in the editorial search results pages of Google, Yahoo, and MSN.
More Information on 2005 Advertising Trend Projections is available at: Advertising.com
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