The Drive For Organic Search Engine Optimization at an all-time high
Interest in organic search engine optimization has re-emerged with vigor among management teams and advertising agencies. As companies become more knowledgeable regarding web analytics, server log files and website markering strategies decision makers are realizing that site visitors and referring urls delivered from the organic search engine results are some of the most valuable website visitors.
It also is becoming clear the users are seeking content and information as they navigate websites that lead with information first are reaping the benefits.
A recent study,"Search Before the Purchase " from DoubleClick and comScore Networks shows that 50% of all online purchases follow several product and category keyword searches.
The doubleclick study analyzes consumer trends and specifics as to how users interact with the major search engines to become information enabled on pending purchases. Search Engines are helping companies impact consumers and B2B purchasing managers just prior to major purchases.
An example of a great B2B website that markets, profiles and distributes electric components including: rocker switches is this dynamically driven database website from the www.dnagroup.com notice how DNA leads with research and information on the hundreds of products that they istribute.
Doubleclick studied the online tendencies of 1.5 million U.S. Internet users. The researchers tracked the web usage habits of consumers that had made at least one online purchase from the total of 30+ websites involved in the survey.
The study reports that securing and maintaining premium keyword positions in the organic search engine results pages cna significantly impact the bottom line revenues of any company.
Companies need to address search engine placement.
Approx. one mnth prior to purchase B2B decision makers begin researching a given product, topic, or solution. The keyword searches usually begin with broad-based generic terms, as the window closes, searchers begin to qualify their keyword searches by adding a descriptive third or fourth word to their query.
Most qualified, in-market, keyword searchers (even on b2b keyword searches like: retail sign design company begin to interact with the companies they find in the top 7 listings on the organic earch results pages approx. two weeks before the make a buying decision.
The study further confirms that organic website optimization is the most effective form of online advertising.
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