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Showing posts with label Organic SEO Services. Show all posts
Showing posts with label Organic SEO Services. Show all posts

Friday, May 14, 2010

Video Search Still a Tough Nut to Crack
Computer World

While text-based search services such as Google's and Microsoft Bing now come pretty close to consistently serving up what users seek, video search services remain inexact at best, said video archiving experts who spoke on a panel at last week's WWW2010 conference.

Yet the panelists agreed that video searching techniques must improve exponentially if people are to use the growing amount of video footage now stored on the Internet and elsewhere.

"If the material is searchable, it will be useful to the public," said video archiving consultant Jackie Ubois, who moderated the panel during the conference held in Raleigh, North Carolina.

Hans Westerhof, director of the Images for the Future program for the Netherlands Institute for Sound and Vision, explained the urgency for developing better video search.

In 2005, the Institute started a program to digitize its vast video archive. About 280,000 hours of video and audio footage, including movies, television shows and news footage, will be digitized. About 100,000 hours of footage have already been converted, taking up 3 petabytes of storage space, and the archive is expected to grow to 14 petabytes by 2015.

The problem the Institute faces with all this video footage is making it easy to find. Many of the older source reels of film had little if any metadata, or descriptive data. Reels of old television programs, for instance, had just the barest amount of information, such as the title of the program and the date it was shown. No information was included about the content of the program.

"For the material to be useful, we need metadata," he said. The act of creating metadata should be automated wherever possible. "Traditional cataloging does not work at this scale," he said.

Right now, the Institute for Sound and Vision is looking at automated ways of extracting data from the video, using tools such as speech and image recognition.

But developing tools for automatically cataloging video is much harder than developing the tools used to tag text content for a variety of reasons.

Video, unlike text, can only be reduced to individual pixels, which offer no information about the video as a whole, said Paul Over, the project leader for a National Institute of Standards and Technology program to stimulate development of better video search. A block of text, on the other hand, can be reduced into a series of words, the definitions of which are known, and can be analyzed to give a greater summary of the whole document.

Video has "no correlate to the word," he said, making video harder to catalog.

"Video is not easy. It is hard to extract the structure," said Marko Grobelnik, the program manager for the VideoLectures.net service on online lectures. "We still struggle with basic problems like object recognition."

Jamie Davidson, who is the product manager for search and algorithmic discovery at Google's YouTube, noted that Google is also trying new algorithms to help bring some context to the videos that get uploaded to the site.

For instance, software can determine if the video is a common event, such as a music concert, in order to help identify the content. It can make note of where the video was uploaded from, to allow users to narrow their searches to specific geographic regions.

But YouTube still faces challenges of search and classification, especially given the whimsical nature of many of its videos. He showed a brief clip of a prairie dog turning dramatically around before the camera, with accompanying music. The title to this clip is "dramatic chipmunk," which would be hard for someone seeking out the video to guess.

People may also look for videos for a wide variety of reasons, Over explained. For instance, a casual Web surfer may be looking for some entertaining clip. An intelligence analyst can be looking for background information and may not care why the video was taken. A documentarian or news organization may be looking for stock footage of a particular time and place. It would be hard to tag a video in such a way that it could be found by all these users.

As an example, Over showed a brief clip of a woman running across a plaza, frightening off a bunch of pigeons, before slipping and falling on the wet bricks.

"How might you tag this so it would be reusable?" he asked, before running down a list of obvious descriptions: "Woman, pigeons, plaza, daytime, outdoors, falling." In fact, the person who uploaded the video tagged it only with the phrase "stupid sister."

The tag "is very personal, and means something to that person, but it is not useful" for reuse by others, he said.

The NIST program sets out a series of challenges each year for improving the state of automated video search, using actual video footage as a test of success. The idea is to develop algorithms that can tag footage as equally well as humans, pinpointing people, objects, locations and even specific events within the video.

One approach was to build up a set of what he calls "recognizers," or objects or events that could be recognized by algorithms for YouTube SEO. The software could ask, "Does this shot contain a classroom? Does it contain a chair? Is there singing going on?" and apply the specific tags. The more recognizers, the more robust the software would be in capturing valuable attributes of the footage.

Progress is being made: In previous years, the program used nightly news broadcasts and airport video surveillance footage as the data set to test new video search systems and technologies. This year, however, the program will use video footage from the Internet Archive, which offers a greater diversity of material.

"As particular approaches, or algorithms, get incorporated into different systems, they get tested on different data and [to] prove they work again and again," Over said.

While such tools have come a long way in the past few years, there is much more work yet to be done to bring them to levels of commercial usability, the panel agreed. While seeing that tools may be useful eventually, "I don't see us using them in the near future," said the Institute for Sound and Vision's Westerhof.

Sunday, November 29, 2009

Automated Video Captioning Changes The SEO Game

from MediaPost


Google launched an automatic video captioning service for YouTube videos in an effort to make the visual clips more accessible to deaf people or anyone searching for videos online, but some see advantages for search engine optimization, too.

The machine-generated service will generate English-only captions initially on 13 partner channels. The service combines Google's automatic speech recognition (ASR) technology with the YouTube caption system to offer automatic captions.

"Auto-caps" use the same voice recognition algorithms in Google Voice to automatically generate captions for video, according to Ken Harrenstien, the Google software engineer who created the technology.

The captioning service isn't perfect, but will improve in time, Harrenstien explains in a blog post. Harrenstien, who is deaf, created the technology because "the majority of user-generated video content online is still inaccessible to people like me," he wrote.

The idea of video captioning is not new at YouTube, but the automatic feature could help to further optimize videos for people searching for content across engines and on YouTube. In theory, video scripts should become more optimized by the keywords in the captions. And while it's a great feature to make content more accessible for the deaf, other benefits exist for marketers.

"Having a transcript in the video is huge for SEO," says Andrew Shotland, owner of Local SEO Guide, a SEO in Pleasanton, Calif. "Having targeted text on a page helps the video rank in search engines for specific searches."



Today, very little text from video is being captured on the Web because no one wants to transcribe thousands of videos. Walking through an example, Shotland says if YouTube begins by making one million videos available with automatic video capturing, that adds nearly a million new pages that engines can crawl, index and rank because on those pages are many keywords.

"If we're talking about a plumber video, that page will have words like leaky pipe, city name, change your toilet and many others the publisher may not have added to the written description on YouTube," Shotland says. "The videos will attract search engines even more. I wouldn't be surprised if YouTube's traffic goes through the roof. The video pages will have so much more text they can rank on."

Shotland says if the video transcripts work similar to the embeds, the tag that lets people add the video to their Web site, anyone pulling the YouTube video onto their site can also rank for the text.

The problem, he says, is that spammers will begin grabbing the captioning transcripts and people will begin to see the text appear across the Web. "It will become a spammer's wonderland," Shotland says.

The challenge to index videos has always been the self-tagging architecture, according to Kevin Ryan, chief marketing officer at WebVisible. "In theory, the videos should index more efficiently if they have captions," he says. "It's a big challenge because it's a self-attribution model. The first thing a brand manager wants to do is control where the video is seen, so it's never positioned in a negative light."

Google also announced a feature called Automatic Timing to help video owners add manually created captions to YouTube videos by automatically determining when the words are spoken in the video. Text transcripts are required -- no time codes required -- and Google does the rest.

Video captions made it to I/O videos on Friday. Every English and Spanish video from I/O now has captions that work in YouTube, writes Naomi Bilodeau, manager on the Google development team.

Friday, September 18, 2009

Microsoft-Yahoo Deal Draws Antitrust Scrutiny

By Information Week

Antitrust bodies in the U.S. and Europe are eyeing Microsoft (NSDQ: MSFT)'s search partnership with Internet portal Yahoo (NSDQ: YHOO) to ensure the deal doesn't run afoul of competition rules.

"As we said when the agreement was announced, we anticipated that this deal will be closely reviewed in the United States and EU, and discussions in both geographies continue," a Microsoft spokesman told the Reuters news agency Wednesday.

The spokesman said Microsoft remains confident that the deal will close sometime in 2010.

Microsoft and Yahoo struck a wide-ranging search partnership on July 29. Under the ten-year pact, Microsoft will place its Bing search engine on all Yahoo sites and, initially, keep 12% of the revenue from Yahoo-driven searches. Yahoo will handle sales and marketing for premium search ads for both its own properties and Microsoft's.

Microsoft is also committed to hire a minimum of 400 Yahoo employees on a full-time basis as it extends Bing to Yahoo's Web sites. It will also hire an additional 150 Yahoo workers to help with the transition.

Yahoo can terminate the arrangement if organic seo search traffic generated by the alliance falls below a specified percentage of Google's traffic. Yahoo also retains the right to expand the partnership by adding Microsoft's mapping and mobile search services to its Web properties.

Microsoft must submit to Yahoo copies of all data it collects from its sites while providing search services, according to an SEC filing.

Yahoo CEO Carol Bartz has said that, by in effect outsourcing search to Microsoft, her company can save $200 million in annual capital expenditures through reduced spending on search-related operations. The companies said it could take up to two years for them to fully implement their agreement.

Thursday, November 08, 2007



Shopping For Quality Organic SEO Services?

When planning to outsource organic seo services make sure your search engine optimization vendor keeps all work inside.

One recent development in our search engine optimization field is gaining in popularity and beginning to compromise the integrity of our emerging industry. Many full-service SEM firms now providing organic seo services are outsourcing the labor intensive organic seo services portion of SEM contracts to the lowest bidder, usually a new, inexperienced, organic seo services firm based overseas.

Many advertising agencies and large marketing firms have recently created a "Full-Service SEO/SEM Division" and quickly discovered that unlike SEM that can often involve quick management of free software tools resulting in large invoices, handsome margins, and profit taking opportunities. Organic SEO services can be time and labor intensive and requires proven skill sets, all factors that can reduce margins on full-service SEM projects.

Quality organic SEO services involve time, care, and specialized skill sets that require analysis and identification of the unqiue code and link structures that each domain presents. Once the analysis and identification stages are carried out, the process and procedures required to implement the code and link revisions are mapped out and the solutions are uploaded and executed. All of these organic seo services must transpire before actual promotion of the website begins with link building, blogging, publishing, and promotion of the domain(s) content.

Many time-intensive organic seo services are required to achieve keyword ranking success in the major search engines. Maintaining top organic search positions is also labor and time-intensive and lies ahead of the initial development phases.

Clients with larger websites powered either by a content management system or an ecommerce site controlled with dynamic database calls typically have the largest need for proven organic seo services. However to many ONE STOP SEM SHOPS bundling SEO/SEM services and focused on their bottom-line, the organic seo services portion of SEM contracts is viewed as requiring too many man-hours resulting higher expenses and lower returns.

In other words organic seo services can often become too labor and time intensive, taxing too many man-hours and runs the risk of chewing up SEM profit margins.

Outsourcing expensive man-hours and reducing labor costs by moving the organic seo services portion of SEM contracts off-shore could increase returns. That is why outsourcing organic SEO services is gaining in popularity, especially with search marketing firms that have only recently expanded their marketing solutions portfolio to also include organic seo services.

New, inexperienced, offshore organic seo serivces firms are springing up daily with the intent of partnering with many one-stop SEM marketing agencies in hopes of assuming the labor intensive portions of organic SEO services contracts.

Check out this blind partnership request we received from a new overseas based search engine optimization vendor offering $3.00 an hour labor at the ready. Here is the blind email message we received complete with misspellings and grammatical errors.

Many times the same software programs used to create email text by these off shore is used to optimize and publish website content in similar fashion, it's all some sort of new hybrid seo language (? consisting of broken english ... Dubbed: SPAMLISH ) that works to confuse both spiders and users, resulting in url relevancy score reductions and lower keyword rankings.

Here is a recent email message we received requesting an organic seo services outsourcing partnership:

We offer services of top-level professionals only. Delhi and Pune are well-known for being a center of programming and software outsourcing services. There are dozens of technological universities in Delhi, educating thousands of software and website deve

We have very good setup for offshore development in Delhi [India] with very less overheads that's why we are able to provide the cheapest rates.

We have everything for development center like 24 hours electricity backup, good internet connection with backu

We are already working with two USA based company as an SEO offshore development center. As per our understanding we make a SEO team with four person [one SEO + two Link builder + one content writer]. One Project manager is needed on above 3 SEO teams.

-- end of email --

I must say to learn of the possiblility of "very less overheads" was most appealing.

At Peak Positions we receive these types of blind SEO outsource offers daily, so do many of our top competitors and advertising agencies. Most of us proven organic seo services firms ignore and delete these blind emails daily.


Lately though it has become quite clear that some of our well known search engine optimization competitors have started outsourcing the organic seo services portion of large SEM agreements to unproven, inexperienced seo firms based far outside of the USA.

Several times in recent weeks we have started on new projects involving some top corporate b2b and b2c ecommerce sites that were previously being optimzed by some well-known, full-service SEM competitors. After cracking into the sites we are encountering glaring evidence of error-filled code. Much of the code produced appears to be the work of foreign-based, machine-driven software programs complete with frequent misspellings and loads of grammatical errors written in SPAMLISH.

In one case with the page code of a large Boston based healthcare provider the page code was masking paragraphs of grammatically incorrect text filled with repetitive and persistent keyword strings in (3) seperate languages. It's no wonder the site had been temporarily pulled from the Google organic listings and was working with Google for reinstatement.

If you are looking for a proven SEO firm to provide quality organic seo services make sure you receive assurances prior to engagement that the organic seo services included will all remain inside. Many indications are that some well known SEM firms could actually be pushing the organic seo services portion of large projects out the backdoor to minimize labor costs and maximize profit on projects.

Do all that you can to ensure that your organic SEO services provider is not shipping portions of your contract overseas to seo firms offering cheap, inexperienced, foreign labor.

As an experienced, market leader in the organic seo services field, demand for Peak Positions has never been greater. I want to reiterate that we keep all SEO projects inside. We do not play bait and switch with anyone. If we take on an organic seo services project we estimate man-hours, provide a fair quote, and manually apend linking structures and page code throughout. We do not mislead pending clients only to turn our backs upon agreement, turn out the organic seo services, crank up the Pay Per Click, cold calls and the self hyped marketing machine and run for more deposit slips. This is all great if you can sustain the model of gaining more new clients than you lose every week.

Our firm offers exclusive, proven, organic SEO services with customized deliverables for each and every client. That's how quality organic services are done. Every site is unique and needs unique care, attention, and customer serivce. That is why our clients rank, succeed, and keep coming back to us. That is why we have never sent a blind email to anyone and we do not make cold calls. Be careful when outsourcing for organic seo services and make sure your seo vendor is actually providing the time and labor intensive organic seo services portions of SEM agreement.