Ad Revenue Is Expected To Grow 40% to 45%
Sohu.com Inc. said it expects its brand advertising revenue to grow 40% to 45% this year due to the Beijing Olympic Games, before slowing in 2009. The Chinese Internet portal company forecast the pace to slow to 20% to 30% in 2009 following this year's Olympics-related boom. Revenue from brand advertising rose 42% last year to $112.1 million, accounting for 59% of overall revenue, which rose to 41% to $188.9 million. The Nasdaq-listed company is an official sponsor of Internet content for the Games.
