GOOGLE HIRES WALL STREET'S RUTH PORAT AS NEW CFO

Original Story: mercurynews.com

MOUNTAIN VIEW -- One of Wall Street's most powerful women will become one of Silicon Valley's most powerful women when Ruth Porat joins Google this spring as its chief financial officer.

The Internet search giant on Tuesday announced the hiring of the 57-year-old Porat, a longtime Morgan Stanley banker who became its chief financial officer in 2010. She will become Google's highest-ranking female executive when she starts her new job on May 26.

Porat described the post as a kind of Silicon Valley homecoming. She grew up in Palo Alto, studied economics at Stanford University and was later a top banker dealing with technology firms.

"I'm delighted to be returning to my California roots and joining Google," she said in a statement.

Porat has been the public face of Morgan Stanley and been referred to in reports as the most senior woman -- or most powerful -- on Wall Street. Key positions she has held at the firm include vice chairman of investment banking and co-head of technology investment banking. She was the lead banker on financing rounds for tech companies including Amazon, eBay, Netscape and Priceline. An employment lawyer regularly negotiates employment agreements and severance packages for high level managers and executives.

"We're tremendously fortunate to have found such a creative, experienced and operationally strong executive," said Google CEO Larry Page in a written statement. "I look forward to learning from Ruth as we continue to innovate in our core -- from search and ads, to Android, Chrome and YouTube -- as well as invest in a thoughtful, disciplined way in our next generation of big bets."

Porat will be the only woman among Google's five top executives, though the company also has three women in senior leadership roles: Susan Wojcicki, who heads YouTube; Lorraine Twohill, the marketing chief; and Rachel Whetstone, senior vice president of communications and policy. Other women who were part of Google's senior leadership team have gone on to high-profile executive positions elsewhere, such as Marissa Mayer, now Yahoo's CEO; and Sheryl Sandberg, chief operating officer at Facebook.

Google announced just two weeks ago in a regulatory filing that its current CFO, Patrick Pichette would be retiring. Pichette, who joined Google in 2008, wrote a widely shared post on Google+ explaining his decision to step down to spend more time with his family.

Google shareholders are likely to welcome Porat's experience in "dealing with complex global operating environments and regulatory challenges," said Peter Stabler, an analyst at Wells Fargo Securities, in a written note Tuesday, but whether she signals any big changes in Google's philosophy remains unclear. An employment lawyer is following this story closely.

Pichette had arrived seven years ago during a recession and became known for trimming costs, from unsuccessful business ventures to the hours at the campus cafeterias. In more recent boom years, however, he's been a staunch defender of the company's cutting-edge risks on a wide assortment of research that reflect Google's experimental approach but can make investors nervous.

Other tech companies have lured executives from Wall Street, including Twitter, which appointed Anthony Noto as its CFO last year. Noto hails from Goldman Sachs.

Porat declined interviews Tuesday but her rise through the Wall Street ranks was profiled in a 2010 book, "How Remarkable Women Lead: The Breakthrough Model for Work and Life," written by authors Joanna Barsh, Susie Cranston and Geoffrey Lewis, who work for management consulting firm McKinsey & Company.

The book described her working parents as an inspiration.

Her father, Dan Porat, 93, was an electronic engineer at Stanford's SLAC National Accelerator Laboratory from 1962 to 1988. Her mother, Frieda Porat, was a psychologist and teacher who wrote books about organizational management. She died in 2012.

Ruth Porat describes herself on her Twitter profile as a breast cancer survivor and proud Stanford alumnus.

She is also vice chairwoman of the Board of Trustees at Stanford. She has advanced degrees from The Wharton School of the University of Pennsylvania and the London School of Economics.

After studying economics at Stanford, she took a job at the U.S. Department of Justice in the early 1980s. But she was also fascinated with mergers and acquisitions, which drew her to Morgan Stanley in 1987, according to the book.

Revealing her challenges, and successes, as a woman on Wall Street, Porat told the authors that "biases are deep" and it's important to find the right boss.

"One of the biggest problems women have is they work really hard and put their heads down and assume hard work gets noticed," she said. "And hard work for the wrong boss does not get noticed. Hard work for the wrong boss results in one thing -- that boss looks terrific and you get stuck."

Google's spending Spree tests Nerves on Wall Street

Reuters

Wall Street wants Google Inc's new products and initiatives to start paying off, as its accelerating spending spree nibbles away at margins and alarms investors.

The Internet giant's free-spending -- from more than 20 acquisitions this year alone to internal projects such a self-driven cars and big bets in wind energy -- has weighed on the company's stock, which has underperformed the market this year.

Headcount, capital expenditures and operating expenses will be key issues for investors when Google reports third-quarter results Thursday, particularly after a rare profit shortfall in the second quarter wiped 7 percent off its shares in a single day.

But with Google's shares up roughly 20 percent since mid-August, analysts are betting it will justify its spending with details of improving business prospects.

"People don't mind expenses if you're growing revenue," said BGC Partners' analyst Colin Gillis.

Google has two-thirds of the Internet search market, but is facing a renewed threat from Yahoo Inc and Microsoft Corp which have forged a search partnership.

At the same time, social networking companies such as Facebook are attracting increasing amounts of online advertising, posing a growing threat to Google's business.

Google is also shelling out cash to develop new technology and build a viable smartphone business based on its Android phone software to take on Apple's iPhone juggernaut.

This week, it also announced it was joining an estimated $5 billion undersea cable project to carry power from offshore windfarms to the east coast of the United States.

The spending spree is taking a toll. Operating margins slipped to 35 percent last quarter from 37 percent in the first, while headcount increased by roughly 2,000 employees in the first six months of the year alone.

Google has roughly $30 billion in cash and marketable securities.

INSTANT GROWTH?

Analysts expect Google to report revenue, excluding the fees that Google shares with website partners, of $5.26 billion in the third quarter, up 3.3 percent from the second but up roughly 20 percent from a year earlier, with adjusted earnings of $6.68 a share.

Some of Google's attempts to find the next big thing have failed. For example, it pulled the plug on its much-hyped Wave product that combined instant messaging and online collaboration this year. Nevertheless, analysts say some initiatives are beginning to help business.

Its new Instant technology, which speeds up searches by predicting queries, could improve revenue by prompting web surfers to click on ads more frequently, say analysts.

Paid clicks and cost-per-click, the two metrics that investors use to gauge the health of Google's search ad business, should both improve compared to the second quarter, said UBS analyst Brian Pitz, citing Instant search as one of several factors.

"There's some strong fundamental trends that look pretty positive, whether it's product search doing well, Instant search driving some growth, and just generally positive monetization trends," Pitz said of business in the third quarter.

Its fledgling Android software for smartphones came from nowhere two years ago and is now challenging Apple's position in the market.

A recent report by industry research firm Gartner predicted Android would overtake Apple's iOS this year to become the No. 2 operating system for cell phones, after Nokia's Symbian.

While it does not break out financial results for its mobile business, some analysts say Android is becoming an important part of the company's efforts to establish itself in mobile advertising.

Citigroup analyst Mark Mahaney estimates that revenue from Google mobile SEO could reach a run rate of $450 million by the end of the year.

Bloomberg LP To Cut Jobs
As Originally Posted in The Wall Street Journal

Bloomberg LP is cutting about 100 jobs in its multimedia division as part of a continuing reorganization, the financial news and data company said.

The layoffs are the first since Bloomberg was founded in 1981. About 70 newsroom positions, as well as other positions overseas, will be affected, spokeswoman Judith Czelusniak said. The company also has canceled two shows: "Night Talk," featuring anchor Mike Schneider, and a weekend arts program.

Bloomberg TV has 145 bureaus world-wide. Despite the cuts, Ms. Czelusniak said, the company plans to hire about 1,000 people this year for its different divisions, including news, product development and sales. Bloomberg employs more than 10,000 people.

Ms. Czelusniak said Andrew Lack, who heads Bloomberg's multimedia group, had unveiled the changes to employees, including a plan to "integrate our regional television channels in the Americas, Europe and Asia into a single English-language global network."

Bloomberg generates most of its estimated $6 billion in annual revenue from sales of bundled financial data, analytics and news for Wall Street firms.