Google to Adjust Search Results Pages To Drive Product Sales this Holiday Season.
Just in Time for the Holiday Rush Google Will Boost Product Searches. This holiday season Google will roll out enhancements of Google Base that help shoppers refine search queries.
Google plans to extend the product search capabilities on its main Google.com Web search engine in the fourth quarter, in time for the holiday shopping season.
A Google official shared the news with attendees of the Professional eBay Sellers Alliance (PESA) Summit in San Francisco last week. When people search for products on Google.com, the system will present them with another search box so that they can refine their query. After people refine their query, Google will take them to a second page populated with product results from the Google Base listings service, Froogle listings and more.
"Keyword Ranking will be determined by the product attributes found in text nearest the product as well as by relevancy".
Currently, Google has no plans to monetize this product-search capability with display ads or additional Pay Per Click listing fees.
The plan also involves de-emphasizing Froogle as a destination Web site and moving its comparison-shopping capabilities to Google.com, because, as the Google official explained, most product searches happen on Google.com, according to the note.
Google.com can already detect if someone is looking for real estate to buy, and asks users to refine their queries before delivering listings from Google Base. Thus, the plan outlined at the PESA conference would apparently be a significant extension of this existing feature toward multiple product categories.
Boosting Google Base
"Anything that improves product search and helps shoppers find what they want is always positive for merchants" said Jonathan Garriss, CEO of Gotham City Online, an apparel store on eBay that also has its own site.
From the beginning, Google has reported that Google Base is not a destination Web site, but instead a database that feeds information to Google search sites, like Google.com.
A recent sign that Google was working on its product search was the removal of the link to Froogle on Google.com.
"Everyone was surprised and Froogle's traffic immediately suffered.
Google has logically opted to present product listings via Google.com in a move to keep users on Google.com
"the comfort zone" for millions of internet users.
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Tuesday, September 19, 2006
Yahoo Warning of Slower Ad Growth In Some Categories, Rattling Investors.
From: Wall Street Journal
Yahoo Inc. executives warned online advertising growth appears to be slowing in some categories, prompting the Internet giant's shares to plunge more than 10% and triggering a broad selloff of technology stocks.
Yahoo has rattled investors with bad news several times this year.
Some market analysts said it made sense that online advertising should be subject to the same cyclical ups and downs as the traditional ad market, while others said Yahoo competitors -- such as Google -- might not be as affected.
Senior Yahoo executives report that like most advertising mediums search has seen growth weaken in ads from automotive and financial services companies in recent months and the future is too cloudy to project whether or not the advertising slowdown will spill over into other categorees.
Advertising from key categories are "still very meaningful, Chief Executive Terry Semel told investors at a Goldman Sachs conference. "They're still growing but they're not growing as quickly as we might have hoped at this point in time."
Yahoo, Google Inc. and others have thrived in recent years as advertisers have redirected advertising dollars to target consumers on the Web via search marketing and Pay Per Click keyword advertising. Spending on online ads has surged from $6 billion in 2002 to $12.5 billion last year and is on pace to set a new record this year, according to the Interactive Advertising Bureau, an industry group.
Shares of Yahoo tumbled on the news, dropping more than $3 dollars to $25 and change on the Nasdaq Stock Market Iwe remember when Yahoo split shares at the $280 range in the early days). The news weighed hard on Google as the search leader lost more than $10 dollars a share in today's trading.
The search advertising slowdown in the last two to four weeks, "is having an impact on our quarter," said Yahoo's Chief Financial Services Officer Susan Decker, and will likely lead Yahoo to "deliver in bottom half of the range" of its third-quarter estimates. In July, Yahoo expected third-quarter revenue to fall between $1.11 billion and $1.22 billion, excluding commissions paid to search marketing affiliate (spam) third party partners.
"Whether this is temporary, or whether this spills over into other keyword categories, we just don't know,'' Ms. Decker said. ``We're going to watch and wait.''
She cited "budget adjustments'' among advertisers in the auto and financial categories. Faced with shrinking market share and declining profit margins, General Motors Corp., Ford Motor Co. and DaimlerChrysler AG's Chrysler Group are in the midst of wrenching restructurings and have recently announced more production cuts and layoffs.
**True, however notice how Yahoo failed to mention Click Fraud, the recent click fraud settlement in the Checkmate case, and the oncoming Yahoo Panama search results page overhaul as Yahoo revises both paid and organic/natural search results in the coming weeks. Search advertisers are not fond of allocating huge budgets to suspect advertising vehicles filled with click fraud and also heistate to advertise on ever changing landscapes that create user confusion. Large PPC advertisers are freezing Yahoo spends and trying to determine the new return on investment that Pay Per Click advertising presents.
**Many large companies are also turning more towards organic/natural website optimization programs seeking keyword endorsements of their content and increased keyword ranking positions in the trusted and favored organic/natural search results.
As search adverttisers become more aware of the habits of searchers, one constant SEM reality continues to surface: searchers prefer organic listings 7 to 1 over paid.
Organic optimization also provides fixed costs with long-term benefits vs. the temporary keyword band-aids provided by frenzied Pay Per Click advertising campaigns.
Yahoo does remain one of the top Internet destinations, however it continues to lose search market share . In August, Yahoo claims to have handled more than 28% of U.S. Web searches, second only to Google, which according to Yahoo handled just over 44% of the search market, according to comScore Networks. Yet search advertisers are analyzing their server logs more often and more accurately and now realize that traffic to their websites from Yahoo is typically less than 20% of all traffic and Google represents closer to 70% of referrer traffic. This is causing search advertisers to shift more of the PPC budgets to Google. Also click fraud and recent click fraud lawsuits settlements and scandals are causing advertisers to tighten their PPC/SEM spending levels across the board.
Yahoo also brought user email to the Yahoo homepage in an effort to retain and convert more page views from Yahoo email account holder.
New studies demonstrate that some companies were relying too heavily on costly PPC advertisements that run alongside search results, and the PPC charges were increasing on an almost daily basis.
The cautious comments and recent onslaught of design changes are the latest setbacks for Yahoo investors, who have seen the stock fall about 35% so far in 2006. The company's shares plunged in January after Yahoo's fourth-quarter profit missed analysts' expectations. In July, the stock dropped another 22% in a single day after Yahoo delayed the release of much-anticipated improvements to its search advertisement systems.
On Tuesday, Ms. Decker, asked about Yahoo's expectations for the Yahoo project, known as "Yahoo Panama," again declined to offer any specific forecast, but did say, "We see significant upside to rolling out Panama sooner rather than later." The new Panama system, which is expected to be ready by the first quarter of 2007 in some circles by October 2006, lets Yahoo optimize ad placement based on numerous factors, including relevancy. It's current system ranks ads based on price alone. "We feel really good about what it can do," Ms. Decker said.
Look for Yahoo Panama rollouts in the coming days and weeks not months. Yahoo can no longer afford to wait as the debt load is running too high. Yahoo is in serious need of cash now as several recent interest rate increases have increased the debt load to near record highs.
From: Wall Street Journal
Yahoo Inc. executives warned online advertising growth appears to be slowing in some categories, prompting the Internet giant's shares to plunge more than 10% and triggering a broad selloff of technology stocks.
Yahoo has rattled investors with bad news several times this year.
Some market analysts said it made sense that online advertising should be subject to the same cyclical ups and downs as the traditional ad market, while others said Yahoo competitors -- such as Google -- might not be as affected.
Senior Yahoo executives report that like most advertising mediums search has seen growth weaken in ads from automotive and financial services companies in recent months and the future is too cloudy to project whether or not the advertising slowdown will spill over into other categorees.
Advertising from key categories are "still very meaningful, Chief Executive Terry Semel told investors at a Goldman Sachs conference. "They're still growing but they're not growing as quickly as we might have hoped at this point in time."
Yahoo, Google Inc. and others have thrived in recent years as advertisers have redirected advertising dollars to target consumers on the Web via search marketing and Pay Per Click keyword advertising. Spending on online ads has surged from $6 billion in 2002 to $12.5 billion last year and is on pace to set a new record this year, according to the Interactive Advertising Bureau, an industry group.
Shares of Yahoo tumbled on the news, dropping more than $3 dollars to $25 and change on the Nasdaq Stock Market Iwe remember when Yahoo split shares at the $280 range in the early days). The news weighed hard on Google as the search leader lost more than $10 dollars a share in today's trading.
The search advertising slowdown in the last two to four weeks, "is having an impact on our quarter," said Yahoo's Chief Financial Services Officer Susan Decker, and will likely lead Yahoo to "deliver in bottom half of the range" of its third-quarter estimates. In July, Yahoo expected third-quarter revenue to fall between $1.11 billion and $1.22 billion, excluding commissions paid to search marketing affiliate (spam) third party partners.
"Whether this is temporary, or whether this spills over into other keyword categories, we just don't know,'' Ms. Decker said. ``We're going to watch and wait.''
She cited "budget adjustments'' among advertisers in the auto and financial categories. Faced with shrinking market share and declining profit margins, General Motors Corp., Ford Motor Co. and DaimlerChrysler AG's Chrysler Group are in the midst of wrenching restructurings and have recently announced more production cuts and layoffs.
**True, however notice how Yahoo failed to mention Click Fraud, the recent click fraud settlement in the Checkmate case, and the oncoming Yahoo Panama search results page overhaul as Yahoo revises both paid and organic/natural search results in the coming weeks. Search advertisers are not fond of allocating huge budgets to suspect advertising vehicles filled with click fraud and also heistate to advertise on ever changing landscapes that create user confusion. Large PPC advertisers are freezing Yahoo spends and trying to determine the new return on investment that Pay Per Click advertising presents.
**Many large companies are also turning more towards organic/natural website optimization programs seeking keyword endorsements of their content and increased keyword ranking positions in the trusted and favored organic/natural search results.
As search adverttisers become more aware of the habits of searchers, one constant SEM reality continues to surface: searchers prefer organic listings 7 to 1 over paid.
Organic optimization also provides fixed costs with long-term benefits vs. the temporary keyword band-aids provided by frenzied Pay Per Click advertising campaigns.
Yahoo does remain one of the top Internet destinations, however it continues to lose search market share . In August, Yahoo claims to have handled more than 28% of U.S. Web searches, second only to Google, which according to Yahoo handled just over 44% of the search market, according to comScore Networks. Yet search advertisers are analyzing their server logs more often and more accurately and now realize that traffic to their websites from Yahoo is typically less than 20% of all traffic and Google represents closer to 70% of referrer traffic. This is causing search advertisers to shift more of the PPC budgets to Google. Also click fraud and recent click fraud lawsuits settlements and scandals are causing advertisers to tighten their PPC/SEM spending levels across the board.
Yahoo also brought user email to the Yahoo homepage in an effort to retain and convert more page views from Yahoo email account holder.
New studies demonstrate that some companies were relying too heavily on costly PPC advertisements that run alongside search results, and the PPC charges were increasing on an almost daily basis.
The cautious comments and recent onslaught of design changes are the latest setbacks for Yahoo investors, who have seen the stock fall about 35% so far in 2006. The company's shares plunged in January after Yahoo's fourth-quarter profit missed analysts' expectations. In July, the stock dropped another 22% in a single day after Yahoo delayed the release of much-anticipated improvements to its search advertisement systems.
On Tuesday, Ms. Decker, asked about Yahoo's expectations for the Yahoo project, known as "Yahoo Panama," again declined to offer any specific forecast, but did say, "We see significant upside to rolling out Panama sooner rather than later." The new Panama system, which is expected to be ready by the first quarter of 2007 in some circles by October 2006, lets Yahoo optimize ad placement based on numerous factors, including relevancy. It's current system ranks ads based on price alone. "We feel really good about what it can do," Ms. Decker said.
Look for Yahoo Panama rollouts in the coming days and weeks not months. Yahoo can no longer afford to wait as the debt load is running too high. Yahoo is in serious need of cash now as several recent interest rate increases have increased the debt load to near record highs.
Monday, August 28, 2006
New comScore Keyword Search Market Share Numbers.
Google dips ever so slightly the first decline in GOOG's short history.
Are MSN and Yahoo ready for battle or will the new Google MySpace partnership create a web popularity monster?
Will a predator partnership pay off?
The most recent recent search engine market share figures are out, and Google's nearly historic rise in search market share gains has apparently ended.
Here are the latest figures from All keyword searches within the United States:
July 2006 comScore Report
#1) Google
Searches Per Day: 91.8 Million
Market Share: 43.7%
#2) Yahoo
Searches Per Day: 60.5 Million
Market Share: 28.8%
#3) MSN
Searches Per Day: 26.9 Million
Market Share: 12.8%
#4) AOL
Searches Per Day: 12.4 Million
Market Share: 5.9%
#5) Ask
Searches Per Day: 11.3
Market Share: 5.4%
All Other Search Engines:
Searches Per Day: 7.1
Market Share: 3.4%
The comScore Search figures do not include Yellow Page searches or Map searches.
Other leading web analytics sources such as: WebSideStory, Hitbox, and more report keyword search market shares as this:
Google 60.2%
Yahoo 21.3%
MSN Search 11.8%
AOL 3.8%
Other Keyword Search Facts.
Big (4) Search Engines Total Percentage of Search: 97.1%
Percentage of Unique Site Visitors Delivered to a website for the first time from one of the Big (4) Search Engines: 87%.
Percentage of Organic/Natural Search Results on the Big (4) Search Engines Determined by Spiders/Robots: 100%.
Looking to Maximize Website Awareness with In-Market Internet Users?
Optimize your site for each of the algorithms powering the spiders of the Big (4) Search Engines.
According to comScore Yahoo is gaining market share throughout 2006 rising from low 24% to 28%.
Is Google losing market share to Yahoo? not really, both Yahoo and Google are gaining share at MSN and AOL's expense.
AOL lost more than a full percentage point as account cancellations continued to pour in at AOL (*other than wall street who can trust any numbers provided AOL-Time Warner, a failed merger that still stands as the largest failed corporate merger in business history*) and MSN also dropped nearly a full percentage point, while Ask also lost some of its already small search market share.
Let's also consider the newcomer to search: MySpace.
MySpace keeps fulfilling so many expanding visions on so many fronts, now even driving huge volumes of keyword search traffic to other search engines, that power the grouped MySpace results. MySpace generates nearly 100 million searches a month. Sources now claim that MySpace keyword searches total 5% of all Internet searches and that nearly 8% of all search results delivered by Google originate from users who originally began their keyword query on MySpace. The MySpace search numbers could help expalin Google's mysterious last minute motivations to invest heavily in MySpace just last month. Google's $900 million dollar upfront investment with MySpace might have been an effort to keep the sultry MySpace search traffic from being gobbled up by the suddenly search hungry; Micorsoft and also snatch MySpace searchers away from Yahoo (the shunned MySpace search partnership favorite) who was/is powering most of the MySpace search results to date.
Can these latest comScore search figures be trusted? maybe.
Keep in mind, comScore's many correction notices involving search figures already in 2006, it most likely would serve you best to consider these search numbers as a fairly accurate gauge in the incredibly popular and still emerging keyword search landscape. Also any Google search market share losses being reported could simply be headline fodder for comScore. Most server log files are still reporting Google as their leading website referrer by nearly a two thirds majority.
Have You Analyzed Your Server Log Files Lately?
Google dips ever so slightly the first decline in GOOG's short history.
Are MSN and Yahoo ready for battle or will the new Google MySpace partnership create a web popularity monster?
Will a predator partnership pay off?
The most recent recent search engine market share figures are out, and Google's nearly historic rise in search market share gains has apparently ended.
Here are the latest figures from All keyword searches within the United States:
July 2006 comScore Report
#1) Google
Searches Per Day: 91.8 Million
Market Share: 43.7%
#2) Yahoo
Searches Per Day: 60.5 Million
Market Share: 28.8%
#3) MSN
Searches Per Day: 26.9 Million
Market Share: 12.8%
#4) AOL
Searches Per Day: 12.4 Million
Market Share: 5.9%
#5) Ask
Searches Per Day: 11.3
Market Share: 5.4%
All Other Search Engines:
Searches Per Day: 7.1
Market Share: 3.4%
The comScore Search figures do not include Yellow Page searches or Map searches.
Other leading web analytics sources such as: WebSideStory, Hitbox, and more report keyword search market shares as this:
Google 60.2%
Yahoo 21.3%
MSN Search 11.8%
AOL 3.8%
Other Keyword Search Facts.
Big (4) Search Engines Total Percentage of Search: 97.1%
Percentage of Unique Site Visitors Delivered to a website for the first time from one of the Big (4) Search Engines: 87%.
Percentage of Organic/Natural Search Results on the Big (4) Search Engines Determined by Spiders/Robots: 100%.
Looking to Maximize Website Awareness with In-Market Internet Users?
Optimize your site for each of the algorithms powering the spiders of the Big (4) Search Engines.
According to comScore Yahoo is gaining market share throughout 2006 rising from low 24% to 28%.
Is Google losing market share to Yahoo? not really, both Yahoo and Google are gaining share at MSN and AOL's expense.
AOL lost more than a full percentage point as account cancellations continued to pour in at AOL (*other than wall street who can trust any numbers provided AOL-Time Warner, a failed merger that still stands as the largest failed corporate merger in business history*) and MSN also dropped nearly a full percentage point, while Ask also lost some of its already small search market share.
Let's also consider the newcomer to search: MySpace.
MySpace keeps fulfilling so many expanding visions on so many fronts, now even driving huge volumes of keyword search traffic to other search engines, that power the grouped MySpace results. MySpace generates nearly 100 million searches a month. Sources now claim that MySpace keyword searches total 5% of all Internet searches and that nearly 8% of all search results delivered by Google originate from users who originally began their keyword query on MySpace. The MySpace search numbers could help expalin Google's mysterious last minute motivations to invest heavily in MySpace just last month. Google's $900 million dollar upfront investment with MySpace might have been an effort to keep the sultry MySpace search traffic from being gobbled up by the suddenly search hungry; Micorsoft and also snatch MySpace searchers away from Yahoo (the shunned MySpace search partnership favorite) who was/is powering most of the MySpace search results to date.
Can these latest comScore search figures be trusted? maybe.
Keep in mind, comScore's many correction notices involving search figures already in 2006, it most likely would serve you best to consider these search numbers as a fairly accurate gauge in the incredibly popular and still emerging keyword search landscape. Also any Google search market share losses being reported could simply be headline fodder for comScore. Most server log files are still reporting Google as their leading website referrer by nearly a two thirds majority.
Have You Analyzed Your Server Log Files Lately?
Monday, August 21, 2006
Tech Rumors Flying Eric Schmidt to Join Apple Board
Google CEO Eric Schmidt is rumored to be near a seat on the board of Apple Computer.
Apple Computer CEO Steve Jobs has been recruiting Schmidt in an effort to extend Apple's relationships and synergies with Tech titans.
Other technology chiefs on Apple's board include the likes of: Intuit, Genentech, and Forbes Media (Global Warming Expert and Internet Creator) Al Gore also sits on Apple's board they must sit him next to major shareholder Forrest Gump at board meetings.
Eric Schmidt Google's hand-picked leader since 2001 holds a computer science Ph.D. from UC Berkeley and used to work at Sun Microsystems and Xerox.
More rumors have Google and Apple joining in a new IPOD hybrid music/video product offering although GOOG continues to downplay interest in any music ventures.
If the Appple board seat plays out for Schmidt it could send mixed messages to Round Rock Texas, as the new Dell/Google computer product line and revenue share deals have yet to roll out in the marketplace.
Google CEO Eric Schmidt is rumored to be near a seat on the board of Apple Computer.
Apple Computer CEO Steve Jobs has been recruiting Schmidt in an effort to extend Apple's relationships and synergies with Tech titans.
Other technology chiefs on Apple's board include the likes of: Intuit, Genentech, and Forbes Media (Global Warming Expert and Internet Creator) Al Gore also sits on Apple's board they must sit him next to major shareholder Forrest Gump at board meetings.
Eric Schmidt Google's hand-picked leader since 2001 holds a computer science Ph.D. from UC Berkeley and used to work at Sun Microsystems and Xerox.
More rumors have Google and Apple joining in a new IPOD hybrid music/video product offering although GOOG continues to downplay interest in any music ventures.
If the Appple board seat plays out for Schmidt it could send mixed messages to Round Rock Texas, as the new Dell/Google computer product line and revenue share deals have yet to roll out in the marketplace.
Wednesday, August 16, 2006
Outsourcing Organic Search Engine Optimization? Make Sure Your SEO Vendor Keeps All Project Work Inside.
Is Your SEO Vendor Outsourcing Your Search Engine Optimization Project?
As the number of companies offering search engine optimization services continues to grow, the quality of Organic/Natural SEO services being provided is rapidly declining.
One recent development in the SEO field that compromises the integrity of our industry is the outsourcing of the organic/natural seo portion of the SEM contract to the lowest bidder, usually an inexperienced overseas firm.
Many advertising agencies and large marketing firms have recently created a "Full-Service SEO/SEM Division" and quickly discovered that unlike SEM that involves simple management of keyword bids and delivery of high margin invoices for working with SEM Admin Tools, Organic SEO is time and labor intensive.
Organic/Natural SEO is quite labor-intensive and requires specialized skill sets.
Clients with larger websites (and in the most need of experienced and skilled organic seo specialists) actually present the lowest margins to many "Full Service SEM/SEO shops", if the Organic SEO portion is too complicated in scope the man-hours involved chew up any profit margin.
Shifting expensive man-hours and reducing labor costs off-shore, increase project profits. That is why outsourcing Organic/Natural SEO is becoming more popular than ever, especially with marketing firms now offering Low Grade Search Engine Optimization Services for one singular purpose: TO RUN OUT THE NEAREST DOOR WITH MORE CLIENT CASH!!!.
New overseas firms are springing up to help many SEM/SEO marketing agencies by assuming the: costly manual labor that SEO services require.
Check out this blind partnership request we received from an overseas vendor with $3.00 an labor at the ready. Here's the message we received complete with mysterious language parameters.
Many times the software programs used to create text by these off shore firms acutally populates website content in similar fashion, some sort of new hybrid language that confuses spiders and users and only works to reduce keyword rankings.
Here's today's email message:
We offer services of top-level professionals only. Delhi and Pune are well-known for being a center of programming and software outsourcing services. There are dozens of technological universities in Delhi, educating thousands of software and website deve
We have very good setup for offshore development in Delhi [India] with very less overheads that's why we are able to provide the cheapest rates. We have everything for development center like 24 hours electricity backup,good internet connection with backu
We are already working with two USA based company as an SEO offshore development center. As per our understanding we make a SEO team with four person [one SEO + two Link builder + one content writer]. One Project manager is needed on above 3 SEO teams.
--
??? what ???
We receive these types of blind SEO outsource offers daily.
As the text of message above states many SEO firms are in over their heads and are outsourcing SEO project work to try and minimize man-hours and retain margin on projects.
Do all that you can to ensure that your full-service SEM/SEO provider is not shipping the SEO portion of your contract overseas to these type of firms offering inexperienced, cheap, foreign labor.
-
We would like to issue this reminder regarding Peak Positions, LLC.
As a market leader in Organic/Natural SEO, demand for Peak Positions SEO services and our time has never been greater.
Peak Positions keeps all of our SEO projects 100% in-house, to ensure quality and we also provide only OUR exclusive, proven SEO capabilities as agreed to with each and every client.
Outsourcing Organic/Natural SEO is a losing proposition for all websites involved.
Is Your SEO Vendor Outsourcing Your Search Engine Optimization Project?
As the number of companies offering search engine optimization services continues to grow, the quality of Organic/Natural SEO services being provided is rapidly declining.
One recent development in the SEO field that compromises the integrity of our industry is the outsourcing of the organic/natural seo portion of the SEM contract to the lowest bidder, usually an inexperienced overseas firm.
Many advertising agencies and large marketing firms have recently created a "Full-Service SEO/SEM Division" and quickly discovered that unlike SEM that involves simple management of keyword bids and delivery of high margin invoices for working with SEM Admin Tools, Organic SEO is time and labor intensive.
Organic/Natural SEO is quite labor-intensive and requires specialized skill sets.
Clients with larger websites (and in the most need of experienced and skilled organic seo specialists) actually present the lowest margins to many "Full Service SEM/SEO shops", if the Organic SEO portion is too complicated in scope the man-hours involved chew up any profit margin.
Shifting expensive man-hours and reducing labor costs off-shore, increase project profits. That is why outsourcing Organic/Natural SEO is becoming more popular than ever, especially with marketing firms now offering Low Grade Search Engine Optimization Services for one singular purpose: TO RUN OUT THE NEAREST DOOR WITH MORE CLIENT CASH!!!.
New overseas firms are springing up to help many SEM/SEO marketing agencies by assuming the: costly manual labor that SEO services require.
Check out this blind partnership request we received from an overseas vendor with $3.00 an labor at the ready. Here's the message we received complete with mysterious language parameters.
Many times the software programs used to create text by these off shore firms acutally populates website content in similar fashion, some sort of new hybrid language that confuses spiders and users and only works to reduce keyword rankings.
Here's today's email message:
We offer services of top-level professionals only. Delhi and Pune are well-known for being a center of programming and software outsourcing services. There are dozens of technological universities in Delhi, educating thousands of software and website deve
We have very good setup for offshore development in Delhi [India] with very less overheads that's why we are able to provide the cheapest rates. We have everything for development center like 24 hours electricity backup,good internet connection with backu
We are already working with two USA based company as an SEO offshore development center. As per our understanding we make a SEO team with four person [one SEO + two Link builder + one content writer]. One Project manager is needed on above 3 SEO teams.
--
??? what ???
We receive these types of blind SEO outsource offers daily.
As the text of message above states many SEO firms are in over their heads and are outsourcing SEO project work to try and minimize man-hours and retain margin on projects.
Do all that you can to ensure that your full-service SEM/SEO provider is not shipping the SEO portion of your contract overseas to these type of firms offering inexperienced, cheap, foreign labor.
-
We would like to issue this reminder regarding Peak Positions, LLC.
As a market leader in Organic/Natural SEO, demand for Peak Positions SEO services and our time has never been greater.
Peak Positions keeps all of our SEO projects 100% in-house, to ensure quality and we also provide only OUR exclusive, proven SEO capabilities as agreed to with each and every client.
Outsourcing Organic/Natural SEO is a losing proposition for all websites involved.
Thursday, August 10, 2006
Dynamic Site Struggling to Attain Top Organic Search Positions?
Google Says: Do Not use &id= in your URLs.
Matt Cutts at Google posted this "SEO Design Nugget" recently and site deisgners everywhere are hoppin' mad:
Here is what Matt Cutts from Google published:
> Minimize the number of redirects and URL parameters.
> Limit URL Parameters to 1-2 whenever possible.
> Don’t use “&id=” in the URL for anything other than a session ID.
> Since &id= typically represents a session ID, we at Google treat it as such and usually don’t include these URLs in the index.
Can it be made any more clear?
&id= in URLs is "lazy-man page coding" that Googlebot would rather ignore.
Related Comments from the Peak Positions SEO Lab:
> Don't Shoot the Messenger: finally a senior engineer at Google confirms the truth and the web design community "guns him down". Why not get to work accomodating Googlebot spiders instead of fighting them.
The session ID tag does not need to be part of the URL.
Sessions can be tracked server side with the IP address.
Hand Code HTML whenever possible.
Pay attention to W3C HTML Validation.
Outsource database SEO services to a proven specialist that can hand-craft page code and parameters to make data mining and content acquistion easy for the search engine spiders that control the organic search results.
---
Google Says: Do Not use &id= in your URLs.
Matt Cutts at Google posted this "SEO Design Nugget" recently and site deisgners everywhere are hoppin' mad:
Here is what Matt Cutts from Google published:
> Minimize the number of redirects and URL parameters.
> Limit URL Parameters to 1-2 whenever possible.
> Don’t use “&id=” in the URL for anything other than a session ID.
> Since &id= typically represents a session ID, we at Google treat it as such and usually don’t include these URLs in the index.
Can it be made any more clear?
&id= in URLs is "lazy-man page coding" that Googlebot would rather ignore.
Related Comments from the Peak Positions SEO Lab:
> Don't Shoot the Messenger: finally a senior engineer at Google confirms the truth and the web design community "guns him down". Why not get to work accomodating Googlebot spiders instead of fighting them.
The session ID tag does not need to be part of the URL.
Sessions can be tracked server side with the IP address.
Hand Code HTML whenever possible.
Pay attention to W3C HTML Validation.
Outsource database SEO services to a proven specialist that can hand-craft page code and parameters to make data mining and content acquistion easy for the search engine spiders that control the organic search results.
---
Monday, August 07, 2006
AOL Caves and Releases Keyword Search Data and Client Information to the Government.
AOL released the keyword search terms that more than 650,000 of its subscribers entered over a three-month period and admitted Monday that what it originally intended as a gesture to researchers amounted to a privacy breach and a mistake.
Although AOL urged that substituted numeric IDs for the subscribers' real user names, the company acknowledges that the keyword search queries themselves may contain personally identifiable data.
For example, many users type their names to locate their phone, credit card or Social Security numbers. A few days later, these same users may search for dry cleaners or restaurants in their neighborhoods, revealing their locations, or possibly search by keyword phrase for prescription drug prices, revealing their personal medical conditions. AOL admits the data that they released links all of the search data by user together in one numeric user ID.
AOL apologized for the keyword search history disclosure last week.
"This was a screw up, and we're angry and upset about it," said an AOL spokesman. "It was an innocent attempt to help the academic community with new keyword research tools, but it was obviously not appropriately vetted, and if it had been, it would have been stopped."
The recent disclosure by AOL comes as the Time Warner Inc. unit tries to increase search advertising revenues, usage of AOL keyword search services and other free, ad-supported features to offset a decline in subscriptions, a drop likely to accelerate with its recent decision to give away free AOL.com e-mail accounts and software.
AOL also announced it will lay off 5,000 employees by October 2006 as the company continues to spiral out of control.
AOL ranks fourth in search, behind Google Inc., Yahoo Inc. and Microsoft's MSN according to Nielsen/NetRatings. Although AOL does recieve keyword search fill results and small keyword search ad subsidies from Google, which now owns 5 percent of AOL, is still trying to get users to search directly on AOL sites in hopes of distracting them with an ad-supported video or two.
Industry executives are now pleading with Google and other major search engines to release keyword search history and data per user.
AOL search released data and information on what keyword search phrases were used, when the search was conducted and which results page link was clicked by user.
AOL released 19 million keyword search queries from 660,000 AOL subscribers from March 1 to May 31, 2006. The keyword search data only included searches conducted in the United States by AOL monthly subscribers.
AOL, like other search engines, does make historical keyword search data by user available to law-enforcement authorities with subpoenas. AOL complied with a Justice Department request for keyword search queries to revive a law meant to shield children from online pornography and collected a fee upon release of the information.
Google, on the other hand, fought the subpoena, and a judge ultimately ruled that Google did not have to turn over specific keyword search requests.
*Will Google Sue AOL for this most recent profit driven error in judgement?.
A display in the lobby of Google's headquarters in Mountain View, Calif., continually scrolls some of the keyword searches being conducted through its site. The Google keyword search data can only be viewed only by people physically in Google's offices, and multiple keyword searches by the same user are not linked.
*Will AOL subscribers sue AOL for this error in judgement?
AOL released the keyword search terms that more than 650,000 of its subscribers entered over a three-month period and admitted Monday that what it originally intended as a gesture to researchers amounted to a privacy breach and a mistake.
Although AOL urged that substituted numeric IDs for the subscribers' real user names, the company acknowledges that the keyword search queries themselves may contain personally identifiable data.
For example, many users type their names to locate their phone, credit card or Social Security numbers. A few days later, these same users may search for dry cleaners or restaurants in their neighborhoods, revealing their locations, or possibly search by keyword phrase for prescription drug prices, revealing their personal medical conditions. AOL admits the data that they released links all of the search data by user together in one numeric user ID.
AOL apologized for the keyword search history disclosure last week.
"This was a screw up, and we're angry and upset about it," said an AOL spokesman. "It was an innocent attempt to help the academic community with new keyword research tools, but it was obviously not appropriately vetted, and if it had been, it would have been stopped."
The recent disclosure by AOL comes as the Time Warner Inc. unit tries to increase search advertising revenues, usage of AOL keyword search services and other free, ad-supported features to offset a decline in subscriptions, a drop likely to accelerate with its recent decision to give away free AOL.com e-mail accounts and software.
AOL also announced it will lay off 5,000 employees by October 2006 as the company continues to spiral out of control.
AOL ranks fourth in search, behind Google Inc., Yahoo Inc. and Microsoft's MSN according to Nielsen/NetRatings. Although AOL does recieve keyword search fill results and small keyword search ad subsidies from Google, which now owns 5 percent of AOL, is still trying to get users to search directly on AOL sites in hopes of distracting them with an ad-supported video or two.
Industry executives are now pleading with Google and other major search engines to release keyword search history and data per user.
AOL search released data and information on what keyword search phrases were used, when the search was conducted and which results page link was clicked by user.
AOL released 19 million keyword search queries from 660,000 AOL subscribers from March 1 to May 31, 2006. The keyword search data only included searches conducted in the United States by AOL monthly subscribers.
AOL, like other search engines, does make historical keyword search data by user available to law-enforcement authorities with subpoenas. AOL complied with a Justice Department request for keyword search queries to revive a law meant to shield children from online pornography and collected a fee upon release of the information.
Google, on the other hand, fought the subpoena, and a judge ultimately ruled that Google did not have to turn over specific keyword search requests.
*Will Google Sue AOL for this most recent profit driven error in judgement?.
A display in the lobby of Google's headquarters in Mountain View, Calif., continually scrolls some of the keyword searches being conducted through its site. The Google keyword search data can only be viewed only by people physically in Google's offices, and multiple keyword searches by the same user are not linked.
*Will AOL subscribers sue AOL for this error in judgement?
Tuesday, July 25, 2006
Google CEO Eric Schmidt Speaks Out on Click Fraud
Google CEO Eric Schmidt believes there is a “perfect economic solution” to click fraud: “let it happen.”
PPC Advertisers reeling from bogus clicks in their Google AdWords Pay Per Click accounts are finding little comfort from Google's top brass. Google's stance on Click Fraud remains unchanged for more than (4) years -- "Don't Ask Don't Tell" the work continues on finding a solution.
Google's admission of click fraud and their CEO's stunning admission that nothing will be done to curb click fraud is amazing. It appears that Google's refusal to address click fraud in the AdWords system is rooted in real world economics.
Some Industry sources suggest that Google may not motivated to stem click fraud.
All of this recent press concerning click fraud onlys heightens the importance of organic search engine optimization. Clicks garnered from organic/natural search results are free and serve as an endorsement of a websites content.
To read the full article on Eric Schmidt's AdWords Clcik Fraud Comments from ZDNET visit: http://blogs.zdnet.com/micro-markets/?p=219
In the article, Google CEO Eric Schmidt discussed how the AdWords pay-per-click advertising model is inherently “self-correcting” in regards to click fraud during a Stanford University event last March. Schmidt extolled the enhanced trackability of the online pay per click advertising model versus pay per impression models, while acknowledging “smart but evil” people try to “go around the system.”
According to Schmidt, Google’s auction-based pay-per-click advertising model is inherently self-correcting: " Eventually, the price that the advertiser is willing to pay for the conversion will decline, because the advertiser will realize that these are bad clicks, in other words, the value of the ad declines, so over some amount of time, the system is in-fact, self-correcting. In fact, there is a perfect economic solution to click fraud which is to let it happen".
Schmidt’s “perfect economic solution” analysis for click fraud suggests that any Google charges to advertisers for fraudulent clicks would naturally be viewed by Google advertisers as a “cost of doing business” with Google, to be factored into advertiser ROI calculations.
I discuss such an advertiser acceptance of click fraud based charges as a cost of doing business, rather than as a potentially deceptive business practice, in “Click Fraud: deceptive business practice, or cost of doing business.”
Schmidt indicates, however, that Google engineers think it is “great fun” to try and get ahead of click fraud:
GREAT FUN?
FUN AT WHOSE EXPENSE?
But because it is a bad thing, because we don’t like it, because it does, at least for the short-term, create some problems before the advertiser sees it, we go ahead and try to detect it and eliminate it.
Part of what we do is we try to decrease the time, and increase the rate, at which the auction automatically detects that this is a bad click, naturally.
--
Is Google asking AdWords advertisers to accept "Click Fraud" and factor it into their advertising budgets ?
What long term winning strategy is this?
Is this the best solution that Google, the world's 10th largest and fastest growing company can provide?
Budget for Fraud ?
Eric Schmidt must have been joking or taken completely out of context. Hopefully active Google advertisers share in this humor. Google officical post on Click Fraud and their clarification on CEO Eric Schmidt's (company clarifications of executive statements are never a good sign) can be found here:
(or full link: http://www.googleblog.blogspot.com/2006/07/let-click-fraud-happen-uh-no.htm)
In summary it appears that Eric Schmidt CEO of Google made these statements:
1) Click Fraud in Google AdWords continues.
2) the value in advertising with Google declines over time.
Google CEO Eric Schmidt believes there is a “perfect economic solution” to click fraud: “let it happen.”
PPC Advertisers reeling from bogus clicks in their Google AdWords Pay Per Click accounts are finding little comfort from Google's top brass. Google's stance on Click Fraud remains unchanged for more than (4) years -- "Don't Ask Don't Tell" the work continues on finding a solution.
Google's admission of click fraud and their CEO's stunning admission that nothing will be done to curb click fraud is amazing. It appears that Google's refusal to address click fraud in the AdWords system is rooted in real world economics.
Some Industry sources suggest that Google may not motivated to stem click fraud.
All of this recent press concerning click fraud onlys heightens the importance of organic search engine optimization. Clicks garnered from organic/natural search results are free and serve as an endorsement of a websites content.
To read the full article on Eric Schmidt's AdWords Clcik Fraud Comments from ZDNET visit: http://blogs.zdnet.com/micro-markets/?p=219
In the article, Google CEO Eric Schmidt discussed how the AdWords pay-per-click advertising model is inherently “self-correcting” in regards to click fraud during a Stanford University event last March. Schmidt extolled the enhanced trackability of the online pay per click advertising model versus pay per impression models, while acknowledging “smart but evil” people try to “go around the system.”
According to Schmidt, Google’s auction-based pay-per-click advertising model is inherently self-correcting: " Eventually, the price that the advertiser is willing to pay for the conversion will decline, because the advertiser will realize that these are bad clicks, in other words, the value of the ad declines, so over some amount of time, the system is in-fact, self-correcting. In fact, there is a perfect economic solution to click fraud which is to let it happen".
Schmidt’s “perfect economic solution” analysis for click fraud suggests that any Google charges to advertisers for fraudulent clicks would naturally be viewed by Google advertisers as a “cost of doing business” with Google, to be factored into advertiser ROI calculations.
I discuss such an advertiser acceptance of click fraud based charges as a cost of doing business, rather than as a potentially deceptive business practice, in “Click Fraud: deceptive business practice, or cost of doing business.”
Schmidt indicates, however, that Google engineers think it is “great fun” to try and get ahead of click fraud:
GREAT FUN?
FUN AT WHOSE EXPENSE?
But because it is a bad thing, because we don’t like it, because it does, at least for the short-term, create some problems before the advertiser sees it, we go ahead and try to detect it and eliminate it.
Part of what we do is we try to decrease the time, and increase the rate, at which the auction automatically detects that this is a bad click, naturally.
--
Is Google asking AdWords advertisers to accept "Click Fraud" and factor it into their advertising budgets ?
What long term winning strategy is this?
Is this the best solution that Google, the world's 10th largest and fastest growing company can provide?
Budget for Fraud ?
Eric Schmidt must have been joking or taken completely out of context. Hopefully active Google advertisers share in this humor. Google officical post on Click Fraud and their clarification on CEO Eric Schmidt's (company clarifications of executive statements are never a good sign) can be found here:
(or full link: http://www.googleblog.blogspot.com/2006/07/let-click-fraud-happen-uh-no.htm)
In summary it appears that Eric Schmidt CEO of Google made these statements:
1) Click Fraud in Google AdWords continues.
2) the value in advertising with Google declines over time.
Tuesday, July 11, 2006
Google Opens New AdWords Center in Ann Arbor, Michigan
New Google office center to bring 1,000 badly needed high-tech jobs to the state of Michigan.
Google Co-Founder Larry Page a Michigan Native plays key role in selecting Ann Arbor vs. Boston.
Michigan's sputtering economy gets a big boost today when Google Inc., the high-flying Internet search engine giant, announces plans to hire up to 1,000 workers over the next five years for a new Ann Arbor AdWords facility.
California-based Google's decision to expand in Michigan, a state marred by the downturn in the automotive industry and hurt badly by the steady exodus of its best college graduates to more prosperous regions is excited about this timely technology win.
Google plans to create a headquarters facility for its Google AdWords unit. AdWords offers "pay-per-click" ads that are triggered when Google users search using keywords. AdWords is Google's core advertising product and is the primary source of revenue.
Google officials said they will start posting new Michigan SEO job openings for employment positions at the new Ann Arbor facility at: www.google.com/jobs.
The jobs will vary in skill demands and pay. The average salary for new hires is expected to be $47,000 a year.
Michigan Governor Jennifer Granholm called the new Google Ann Arbor AdWords facility "a tremendous statement about Michigan having a cutting-edge workforce."
We have some of the leading search engine optimization firms in America right here in our before this morning's news conference, the Michigan Economic Growth Authority is expected to approve $38 million in Single Business Tax credits over 20 years for Google, whose development is expected to generate $165 million in tax revenue over that time.
As Google evaluates specific sites, it will work with local communities on other possible incentives to complement the MEGA tax credits.
"I don't know if there's a cooler company in America than Google," said James Epolito, chief executive officer of the Michigan Economic Development Corp. "They're looking for very skilled people at a time when we're trying to keep our kids in the state of Michigan."
The MEDC has been wooing Google ardently for about a year, ever since reports surfaced that the company was looking at Ann Arbor, Boston, Boulder, Colo., and the Phoenix area as possible sites for expansion.
David Fischer, Google's director of online sales and operations, said Monday that the company's focus is on hiring bright, motivated people.
"We worry less about experience than raw talent. We've had tremendous success hiring people straight out of universities, with majors from engineering to art history."
Google cofounder Larry Page, an East Lansing native and 1995 engineering graduate from the University of Michigan, was a major supporter of the decision to locate in Ann Arbor, Granholm said.
Google already has a small AdWords sales office in Southfield. No decision has been made yet on whether Google will build or lease space in Washtenaw County.
Google, based in Mountain View, Calif., began in 1996 as a research project for Larry Page and Sergey Brin when they were PhD students at Stanford University.
Today Google has 6,800 workers and is the world's largest Internet search company.
As of July 2007 Google shares are about $127 billion. That's nearly $50 billion more than the combined value of General Motors Corp., Ford Motor Co. and DaimlerChrysler AG. Toyota Motor Corp.'s value is $171 billion.
It's hard to overstate the importance for Michigan of landing a major expansion of a company with the cutting edge cachet of Google. The declining fortunes of GM and Ford, along with the related bankruptcy filings of major automotive suppliers Delphi Corp., Collins & Aikman and Tower Automotive and more have hammered Michigan's economy.
Swedish-owned refrigerator manufacturer Electrolux closed its Greenville, Michigan plant and moved 3,000 jobs to Mexico this year. And along with neighboring Indiana and Ohio, Michigan is among the states with the greatest net loss of its college graduates to other states.
Although Michigan has had some successes during Granholm's first term -- new research operations promised by Toyota and Hyundai, plus the move of auto parts maker Borg-Warner's headquarters to Auburn Hills -- they've been obscured by the bad news.
If Michigan is to shed its Rust Belt image and avoid becoming an industrial backwater in the new global economy, it's clear that the state must diversify and emphasize the strength of its research universities in producing scientists and engineers.
Granholm has pushed those buttons hard in creating a $2-billion 21st Century Jobs Fund, aimed at creating and attracting growth of companies in life sciences, alternative energy and other high-technology fields.
"We see Michigan as an ideal location to recruit the best and brightest workers," said Fischer of Google.
If Google's experience in Michigan meets its expectations, the state couldn't ask for a better testimonial.
Some details above include snippets of a Free Press article in July 2006.
How Google AdWords works
• AdWords began in 2000. It is Google's flagship advertising product and its main source of revenue.
• AdWords offers pay-per-click advertising, where businesses specify the exact keywords that trigger their ads and name the maximum amount they are willing to pay per click.
• Competitors include Yahoo Search Marketing and Microsoft adCenter.
Google at a glance
Headquarters: Mountain View, Calif.
Employees: 6,800
Founding: Stanford graduate students Larry Page and Sergey Brin met in 1995 and worked on a search engine that became Google in 1998. Google went public in 2004.
Mission: Google said its mission is to organize information and make it universally accessible and useful.
Name: Google is a play on googol, which is the number 1 followed by 100 zeros.
A look at the men who started Google
Larry Page
Age: 33
Education: Bachelor's degree in engineering, University of Michigan; master's degree in computer science, Stanford University. Graduated high school from Interlochen Academy (www.interlochen.org).
Family: Page is the son of former Michigan State University computer science professor Carl Victor Page, Google's Web site says.
Trivia: While in Ann Arbor, Page built a printer out of Lego bricks.
Sergey Brin
Age: 32 Education: Bachelor's degree in mathematics and engineering, University of Maryland; master's degree in computer science, Stanford University
Family: He immigrated with his family to Maryland from Russia at the age of 6.
Trivia: Brin and Page are converting a used Boeing 767 jet for personal travel, one of the largest corporate jets in the world.
--
New Google office center to bring 1,000 badly needed high-tech jobs to the state of Michigan.
Google Co-Founder Larry Page a Michigan Native plays key role in selecting Ann Arbor vs. Boston.
Michigan's sputtering economy gets a big boost today when Google Inc., the high-flying Internet search engine giant, announces plans to hire up to 1,000 workers over the next five years for a new Ann Arbor AdWords facility.
California-based Google's decision to expand in Michigan, a state marred by the downturn in the automotive industry and hurt badly by the steady exodus of its best college graduates to more prosperous regions is excited about this timely technology win.
Google plans to create a headquarters facility for its Google AdWords unit. AdWords offers "pay-per-click" ads that are triggered when Google users search using keywords. AdWords is Google's core advertising product and is the primary source of revenue.
Google officials said they will start posting new Michigan SEO job openings for employment positions at the new Ann Arbor facility at: www.google.com/jobs.
The jobs will vary in skill demands and pay. The average salary for new hires is expected to be $47,000 a year.
Michigan Governor Jennifer Granholm called the new Google Ann Arbor AdWords facility "a tremendous statement about Michigan having a cutting-edge workforce."
We have some of the leading search engine optimization firms in America right here in our before this morning's news conference, the Michigan Economic Growth Authority is expected to approve $38 million in Single Business Tax credits over 20 years for Google, whose development is expected to generate $165 million in tax revenue over that time.
As Google evaluates specific sites, it will work with local communities on other possible incentives to complement the MEGA tax credits.
"I don't know if there's a cooler company in America than Google," said James Epolito, chief executive officer of the Michigan Economic Development Corp. "They're looking for very skilled people at a time when we're trying to keep our kids in the state of Michigan."
The MEDC has been wooing Google ardently for about a year, ever since reports surfaced that the company was looking at Ann Arbor, Boston, Boulder, Colo., and the Phoenix area as possible sites for expansion.
David Fischer, Google's director of online sales and operations, said Monday that the company's focus is on hiring bright, motivated people.
"We worry less about experience than raw talent. We've had tremendous success hiring people straight out of universities, with majors from engineering to art history."
Google cofounder Larry Page, an East Lansing native and 1995 engineering graduate from the University of Michigan, was a major supporter of the decision to locate in Ann Arbor, Granholm said.
Google already has a small AdWords sales office in Southfield. No decision has been made yet on whether Google will build or lease space in Washtenaw County.
Google, based in Mountain View, Calif., began in 1996 as a research project for Larry Page and Sergey Brin when they were PhD students at Stanford University.
Today Google has 6,800 workers and is the world's largest Internet search company.
As of July 2007 Google shares are about $127 billion. That's nearly $50 billion more than the combined value of General Motors Corp., Ford Motor Co. and DaimlerChrysler AG. Toyota Motor Corp.'s value is $171 billion.
It's hard to overstate the importance for Michigan of landing a major expansion of a company with the cutting edge cachet of Google. The declining fortunes of GM and Ford, along with the related bankruptcy filings of major automotive suppliers Delphi Corp., Collins & Aikman and Tower Automotive and more have hammered Michigan's economy.
Swedish-owned refrigerator manufacturer Electrolux closed its Greenville, Michigan plant and moved 3,000 jobs to Mexico this year. And along with neighboring Indiana and Ohio, Michigan is among the states with the greatest net loss of its college graduates to other states.
Although Michigan has had some successes during Granholm's first term -- new research operations promised by Toyota and Hyundai, plus the move of auto parts maker Borg-Warner's headquarters to Auburn Hills -- they've been obscured by the bad news.
If Michigan is to shed its Rust Belt image and avoid becoming an industrial backwater in the new global economy, it's clear that the state must diversify and emphasize the strength of its research universities in producing scientists and engineers.
Granholm has pushed those buttons hard in creating a $2-billion 21st Century Jobs Fund, aimed at creating and attracting growth of companies in life sciences, alternative energy and other high-technology fields.
"We see Michigan as an ideal location to recruit the best and brightest workers," said Fischer of Google.
If Google's experience in Michigan meets its expectations, the state couldn't ask for a better testimonial.
Some details above include snippets of a Free Press article in July 2006.
How Google AdWords works
• AdWords began in 2000. It is Google's flagship advertising product and its main source of revenue.
• AdWords offers pay-per-click advertising, where businesses specify the exact keywords that trigger their ads and name the maximum amount they are willing to pay per click.
• Competitors include Yahoo Search Marketing and Microsoft adCenter.
Google at a glance
Headquarters: Mountain View, Calif.
Employees: 6,800
Founding: Stanford graduate students Larry Page and Sergey Brin met in 1995 and worked on a search engine that became Google in 1998. Google went public in 2004.
Mission: Google said its mission is to organize information and make it universally accessible and useful.
Name: Google is a play on googol, which is the number 1 followed by 100 zeros.
A look at the men who started Google
Larry Page
Age: 33
Education: Bachelor's degree in engineering, University of Michigan; master's degree in computer science, Stanford University. Graduated high school from Interlochen Academy (www.interlochen.org).
Family: Page is the son of former Michigan State University computer science professor Carl Victor Page, Google's Web site says.
Trivia: While in Ann Arbor, Page built a printer out of Lego bricks.
Sergey Brin
Age: 32 Education: Bachelor's degree in mathematics and engineering, University of Maryland; master's degree in computer science, Stanford University
Family: He immigrated with his family to Maryland from Russia at the age of 6.
Trivia: Brin and Page are converting a used Boeing 767 jet for personal travel, one of the largest corporate jets in the world.
--
Monday, July 10, 2006
Advertising Age Blames Search Engines For PPC Click Fraud
Industry trade magazine says click fraud has major advertisers running scared of search advertising and seeking organic seo services.
Click Fraud Cost Advertisers $800 Million Last Year
Study Blames Search Engines for Lack of Vigilance
Original Article By Gavin O'Malley
Published By Advertising Age: July 05, 2006
NEW YORK (AdAge.com) -- Advertisers wasted $800 million on fraudulent clicks last year, according to market researcher Outsell, which conducted a study of 407 advertisers responsible for roughly $1 billion in ad spending. The study found that decreasing confidence in pay-per-click advertising is causing the industry to lose an estimated $500 million in potential pay-per-click spending.
The study was critical of search engines for failing to address click fraud, but Yahoo, MSN and Google insist they have been aggressive in their stance against it.
Slowed and stopped advertising
The study was critical of search engines for not being vigilant enough in stopping click fraud. Outsell found that 27% of advertisers have slowed or stopped their pay-per-click advertising because of suspected click fraud, including 16% who have stopped spending altogether. The average spending reduction is 33% of total pay-per-click spending. These advertisers estimate that 14.6% of the clicks they're billed for are fraudulent, Outsell reports, representing about $800 million in wasted spending in 2005.
Another 10% of advertisers have plans to cut their pay-per-click spending budgets and focus resources on organic search engine optimization, according to Outsell's findings.
Chuck Richard, Outsell VP and lead analyst, was particularly critical of the major search engines for what he sees as their failure to address the problem. "Google, Yahoo and MSN are stonewalling on click fraud, to their own and others' detriment," Mr. Richard stated in the report.
Representatives for Yahoo, Google, and MSN deny such accusations, insisting they have been aggressive in their stance against click fraud.
Google's alternative
Last month, Google began testing a cost-per-click ad alternative that only charges advertisers after their ads generate sales or qualified sales leads. Among other benefits, the new model will likely reduce cases of click fraud, which occur when ads are clicked on repeatedly to paint a false picture of their value. It's no small matter: Google paid $90 million in ad credits earlier this year to settle one click-fraud suit.
Just last week, a federal judge gave preliminary approval to a settlement in a lawsuit that accused Yahoo of not properly safeguarding advertisers from click fraud. U.S. District Court Judge Christina Snyder in Los Angeles approved the settlement whereby Yahoo would pay $5 million in legal fees and offer credit or cash refunds to advertisers shown to be victims of click fraud since 2004.
Industry trade magazine says click fraud has major advertisers running scared of search advertising and seeking organic seo services.
Click Fraud Cost Advertisers $800 Million Last Year
Study Blames Search Engines for Lack of Vigilance
Original Article By Gavin O'Malley
Published By Advertising Age: July 05, 2006
NEW YORK (AdAge.com) -- Advertisers wasted $800 million on fraudulent clicks last year, according to market researcher Outsell, which conducted a study of 407 advertisers responsible for roughly $1 billion in ad spending. The study found that decreasing confidence in pay-per-click advertising is causing the industry to lose an estimated $500 million in potential pay-per-click spending.
The study was critical of search engines for failing to address click fraud, but Yahoo, MSN and Google insist they have been aggressive in their stance against it.
Slowed and stopped advertising
The study was critical of search engines for not being vigilant enough in stopping click fraud. Outsell found that 27% of advertisers have slowed or stopped their pay-per-click advertising because of suspected click fraud, including 16% who have stopped spending altogether. The average spending reduction is 33% of total pay-per-click spending. These advertisers estimate that 14.6% of the clicks they're billed for are fraudulent, Outsell reports, representing about $800 million in wasted spending in 2005.
Another 10% of advertisers have plans to cut their pay-per-click spending budgets and focus resources on organic search engine optimization, according to Outsell's findings.
Chuck Richard, Outsell VP and lead analyst, was particularly critical of the major search engines for what he sees as their failure to address the problem. "Google, Yahoo and MSN are stonewalling on click fraud, to their own and others' detriment," Mr. Richard stated in the report.
Representatives for Yahoo, Google, and MSN deny such accusations, insisting they have been aggressive in their stance against click fraud.
Google's alternative
Last month, Google began testing a cost-per-click ad alternative that only charges advertisers after their ads generate sales or qualified sales leads. Among other benefits, the new model will likely reduce cases of click fraud, which occur when ads are clicked on repeatedly to paint a false picture of their value. It's no small matter: Google paid $90 million in ad credits earlier this year to settle one click-fraud suit.
Just last week, a federal judge gave preliminary approval to a settlement in a lawsuit that accused Yahoo of not properly safeguarding advertisers from click fraud. U.S. District Court Judge Christina Snyder in Los Angeles approved the settlement whereby Yahoo would pay $5 million in legal fees and offer credit or cash refunds to advertisers shown to be victims of click fraud since 2004.
Tuesday, May 30, 2006
Dell and Google Anounce Partnership
Google Strikes Deal With Dell
reprinted from Wall Street Journal
Google Inc. and Dell Inc. have reached an agreement to install Google software on millions of Dell personal computers before they are shipped to users, said Google's Chief Executive Eric Schmidt.
Under a roughly three-year pact, Google, of Mountain View, Calif., would pay Dell to have its desktop software for searching the content of a user's hard drive and emails, and a Web browser search toolbar installed on the computers, according to people in the industry familiar with the matter. Dell would also set the default search engine for users to Google's offering, one of the sources said. Financial terms are not expected to be disclosed. Talks between Google and Dell were first reported in The Wall Street Journal in February.
PC Makers Team Up With Microsoft's Rivals
02/07/06The agreement would help circumvent some of Google's sticking points with Microsoft Corp.'s new Web browser to be released this year. The Web search company has complained that Microsoft is making it too difficult for users to change the default setting away from Microsoft's search engine. The Justice Department earlier this month said that Google's concerns were not founded.
By expanding its placement on PCs, Google will instantly gain a spot in front of millions of consumers, who industry analysts say are far more likely to use software and access Internet services if they are pre-loaded on PCs. People familiar with Google's thinking have said the deal with Dell wasn't designed exclusively to strike back at Microsoft, but rather to increase use of Google's services. Still, a tussle with Microsoft over the new Web browser settings increased Google's desire to win the Dell agreement, the people said.
For Dell, the agreement is an opportunity to boost revenue from software shipped on new computers. The world's largest PC maker, had set up a competitive bidding process for Internet companies who wanted the right to load their software on as many as 100 million new Dell PCs. Yahoo pulled out of the running, and then Google beat Microsoft, people familiar with the matter said.
Under the agreement, buyers of Dell PCs will have their browser home page set to a co-branded Dell and Google site, according to the industry sources. The two companies earlier this year publicly acknowledged offering that page and distributing Google software on new Dell PCs under a test agreement.
Stay Tuned as the Browser Wars between Microsoft and Google continue to heat up !!!
Google Strikes Deal With Dell
reprinted from Wall Street Journal
Google Inc. and Dell Inc. have reached an agreement to install Google software on millions of Dell personal computers before they are shipped to users, said Google's Chief Executive Eric Schmidt.
Under a roughly three-year pact, Google, of Mountain View, Calif., would pay Dell to have its desktop software for searching the content of a user's hard drive and emails, and a Web browser search toolbar installed on the computers, according to people in the industry familiar with the matter. Dell would also set the default search engine for users to Google's offering, one of the sources said. Financial terms are not expected to be disclosed. Talks between Google and Dell were first reported in The Wall Street Journal in February.
PC Makers Team Up With Microsoft's Rivals
02/07/06The agreement would help circumvent some of Google's sticking points with Microsoft Corp.'s new Web browser to be released this year. The Web search company has complained that Microsoft is making it too difficult for users to change the default setting away from Microsoft's search engine. The Justice Department earlier this month said that Google's concerns were not founded.
By expanding its placement on PCs, Google will instantly gain a spot in front of millions of consumers, who industry analysts say are far more likely to use software and access Internet services if they are pre-loaded on PCs. People familiar with Google's thinking have said the deal with Dell wasn't designed exclusively to strike back at Microsoft, but rather to increase use of Google's services. Still, a tussle with Microsoft over the new Web browser settings increased Google's desire to win the Dell agreement, the people said.
For Dell, the agreement is an opportunity to boost revenue from software shipped on new computers. The world's largest PC maker, had set up a competitive bidding process for Internet companies who wanted the right to load their software on as many as 100 million new Dell PCs. Yahoo pulled out of the running, and then Google beat Microsoft, people familiar with the matter said.
Under the agreement, buyers of Dell PCs will have their browser home page set to a co-branded Dell and Google site, according to the industry sources. The two companies earlier this year publicly acknowledged offering that page and distributing Google software on new Dell PCs under a test agreement.
Stay Tuned as the Browser Wars between Microsoft and Google continue to heat up !!!
Wednesday, May 24, 2006
Yahoo Ebay Merger Rumors Running Hot
Wall Street Sources Are Reporting That Yahoo and Ebay Will Join Forces Soon
Reprinted from Reuters with comments.
Speculation is rife on Wall Street that a big internet deal or alliance is in the works, with Google, Yahoo, eBay or Microsoft as possible partners - and a Yahoo-eBay partnership seen as most likely.
"A partnership or merger between eBay and Yahoo! is the most strategically feasible," a report authored by analyst Imran Khan and the JP Morgan internet team said.
"A combined company would have the leading position in auctions, communications, payments, graphical advertising, audience reach, and geographic breadth," the report said.
Silicon Valley insiders, high-tech bankers and financial analysts are giving new credence to potential merger deals, which fly in the face of common wisdom that the internet's rapid growth has always outweighed the logic of consolidation.
But internet growth is slowing and competition among the biggest companies - Google Inc, Yahoo Inc, eBay Inc and Microsoft Corp - is intensifying.
EBay stock is down 30 per cent on the year. Yahoo is off 20 per cent and Google down 10 per cent.
Google, which nearly doubled its revenues last year, is expected to grow 62 per cent this year. EBay is seen growing 30 per cent, down from 50 per cent two years ago, and Yahoo's growth is slowing at a similar pace.
EBay spokesman Hani Durzy said the company works very closely with all the major Web search providers - Google, Yahoo and Microsoft, but he declined to comment on any potential Yahoo tie-up.
EBay is one of the world's biggest buyers of Web search terms. It manages a portfolio of 15 million keywords on different search sites aimed at wooing bidders.
"We don't comment on rumours and speculation," Durzy said.
"We are talking to Yahoo and other companies all the time as part of our normal course of business."
Yahoo was not immediately available to comment.
The 56-page JP Morgan report weighs other scenarios, including the possibility that Microsoft Corp's MSN internet unit would strike a partnership with Yahoo. Google is viewed as likely to sit out big mergers and continue to go it alone, Imran argues, a view that many Wall Street analysts share.
Investors worry that gains by these companies are likely to come at the expense of one another, rather than through internet expansion, driving shares down this year.
Microsoft shares are off 12 per cent so far in 2006, hit by product delays as well as a recent move by the company to step up investment to better compete with Google and Yahoo.
Market share gains by Google are most frequently said to be driving the talk of partnerships or mergers.
On May 3, the Wall Street Journal newspaper carried a story that Microsoft's MSN unit was planning a stop-Google strategy by seeking to buy a stake in Yahoo.
Last week, Yahoo Chief Executive Terry Semel confirmed that his company had been approached by Microsoft to buy a piece of Yahoo's search business. He ruled out a deal for what he viewed as a centerpiece of Yahoo's strategy to sell Web advertising.
"I will not sell a piece of search -- it is like selling your right arm while keeping your left; it does not make any sense," Semel said in a public forum in New York last week where he was interviewed by The New Yorker magazine writer Ken Auletta.
He dismissed an outright merger between Microsoft and Yahoo, saying, "That conversation has never come up".
"For me the most interesting alignment would be putting together Yahoo and eBay," said analyst Scott Devitt of brokerage Stifel Nicolaus, but he cautioned: "These things tend to be discussed often and rarely occur".
The strengths of Yahoo and eBay are seen as complementary, with Yahoo in media and eBay in e-commerce. Yahoo's foreign strength is in Asia and eBay's is in Europe.
The most compelling scenario is an alliance where eBay uses Yahoo search to drive consumers to eBay auctions, Devitt said.
In return, Yahoo could take advantage of assets such as eBay's PayPal online payments franchise and the vast Skype Web telephone audience that eBay has acquired, he said.
EBay must tread carefully, however, so that it does not cut off ties to Google. As the world leader in Web search, eBay depends on Google search referrals for an increasing amount of its audience.
"I don't particularly find eBay in a position of power," Devitt said.
"EBay needs its relationship with Google."
- REUTERS
Wall Street Sources Are Reporting That Yahoo and Ebay Will Join Forces Soon
Reprinted from Reuters with comments.
Speculation is rife on Wall Street that a big internet deal or alliance is in the works, with Google, Yahoo, eBay or Microsoft as possible partners - and a Yahoo-eBay partnership seen as most likely.
"A partnership or merger between eBay and Yahoo! is the most strategically feasible," a report authored by analyst Imran Khan and the JP Morgan internet team said.
"A combined company would have the leading position in auctions, communications, payments, graphical advertising, audience reach, and geographic breadth," the report said.
Silicon Valley insiders, high-tech bankers and financial analysts are giving new credence to potential merger deals, which fly in the face of common wisdom that the internet's rapid growth has always outweighed the logic of consolidation.
But internet growth is slowing and competition among the biggest companies - Google Inc, Yahoo Inc, eBay Inc and Microsoft Corp - is intensifying.
EBay stock is down 30 per cent on the year. Yahoo is off 20 per cent and Google down 10 per cent.
Google, which nearly doubled its revenues last year, is expected to grow 62 per cent this year. EBay is seen growing 30 per cent, down from 50 per cent two years ago, and Yahoo's growth is slowing at a similar pace.
EBay spokesman Hani Durzy said the company works very closely with all the major Web search providers - Google, Yahoo and Microsoft, but he declined to comment on any potential Yahoo tie-up.
EBay is one of the world's biggest buyers of Web search terms. It manages a portfolio of 15 million keywords on different search sites aimed at wooing bidders.
"We don't comment on rumours and speculation," Durzy said.
"We are talking to Yahoo and other companies all the time as part of our normal course of business."
Yahoo was not immediately available to comment.
The 56-page JP Morgan report weighs other scenarios, including the possibility that Microsoft Corp's MSN internet unit would strike a partnership with Yahoo. Google is viewed as likely to sit out big mergers and continue to go it alone, Imran argues, a view that many Wall Street analysts share.
Investors worry that gains by these companies are likely to come at the expense of one another, rather than through internet expansion, driving shares down this year.
Microsoft shares are off 12 per cent so far in 2006, hit by product delays as well as a recent move by the company to step up investment to better compete with Google and Yahoo.
Market share gains by Google are most frequently said to be driving the talk of partnerships or mergers.
On May 3, the Wall Street Journal newspaper carried a story that Microsoft's MSN unit was planning a stop-Google strategy by seeking to buy a stake in Yahoo.
Last week, Yahoo Chief Executive Terry Semel confirmed that his company had been approached by Microsoft to buy a piece of Yahoo's search business. He ruled out a deal for what he viewed as a centerpiece of Yahoo's strategy to sell Web advertising.
"I will not sell a piece of search -- it is like selling your right arm while keeping your left; it does not make any sense," Semel said in a public forum in New York last week where he was interviewed by The New Yorker magazine writer Ken Auletta.
He dismissed an outright merger between Microsoft and Yahoo, saying, "That conversation has never come up".
"For me the most interesting alignment would be putting together Yahoo and eBay," said analyst Scott Devitt of brokerage Stifel Nicolaus, but he cautioned: "These things tend to be discussed often and rarely occur".
The strengths of Yahoo and eBay are seen as complementary, with Yahoo in media and eBay in e-commerce. Yahoo's foreign strength is in Asia and eBay's is in Europe.
The most compelling scenario is an alliance where eBay uses Yahoo search to drive consumers to eBay auctions, Devitt said.
In return, Yahoo could take advantage of assets such as eBay's PayPal online payments franchise and the vast Skype Web telephone audience that eBay has acquired, he said.
EBay must tread carefully, however, so that it does not cut off ties to Google. As the world leader in Web search, eBay depends on Google search referrals for an increasing amount of its audience.
"I don't particularly find eBay in a position of power," Devitt said.
"EBay needs its relationship with Google."
- REUTERS
Thursday, May 18, 2006
Yahoo to Roll Out New Pay Per Click Ad-Ranking Technology
Organic Search Algorithm Advancements Not Promoted at Yahoo shareholder Meetings.
Paid Search Advertising with new Social Networking factors the focus at Yahoo.
Sunnyvale, Calif., Internet company Yahoo will be rolling out a new paid search search-advertising ranking technology in the fourth quarter of 2006, a move that Yahoo promotes as a Google "monetization" gap designed to pull Yahoo closer with Google in the heated race for more of the search advertising pie.
Terry Semel Yahoo's chief executive says his company is also working steadfast to incorporate "social media" tools that further engage Yahoo CONSUMERS (this classifaction is key as Yahoo seeks to monetize 'consumers' vs. serving 'keyword searchers') so that Yahoo consumers can contribute content to Yahoo sites and hopefully spend more time actually searching Yahoo vs. retreiving email, stocks, news headlines, etc. and quickly departing to Google for search needs.
Yahoo hopes the new paid search advertising advancements will create more advertising dollars from companies worldwide. "We think this area will provide growth for our company," Mr. Semel says of the new social media search advancements in beta.
Yahoo views social media as a way to differentiate its search results from Google and generate paid search market share gains. Jeff Weiner, Yahoo's sr. vp of search and marketplace, says Yahoo will leverage social initiatives -- including Yahoo Answers, where Yahoo users ask and answer each others' questions and also incorporate new technology using the Flickr photo-sharing and del.icio.us tagging technology (both recent Yahoo acquistions) to improve the quality of Yahoo search. By blending human knowledge and content, Yahoo fells it can better answer - keyword search question queries - ex: "top restaurants Detroit".
In Taiwan, Yahoo rolled out a version of Yahoo Answers and was able to increase search advertising market share cutting into Google's dominant PPC pie. Yahoo claims its paid search market share lead in Taiwan jumped to 65%, and Google's fell to 30% in April 2006, compared with 50% for Yahoo and 45% for Google in December 2004.
Yahoo failed to mention that Google was tangled up in negotiations with the government of Taiwan during this time as a new shared portal between google and the taiwanese government is set to launch in 2007.
Responding to a question on how Google plans to compete with Yahoo-Kimo, Lee Kai-fu, Google's vice president of engineering and president of the greater China region, said that instead of putting the emphasis on PAID SEARCH ADVERTISING AND COMPETITION, Google wanted to focus and strengthen its core-competency; ONLINE SEARCH.
Unlike Yahoo-Kimo, Google would not enter the sponsored search result business, Lee said, as this would influence search precision and not serve users with content relevant search results.
Yahoo is focused on developing paid search advertising platforms that "goes beyond the browser" with an aggressive mobile search push. Mobile search is an enormous opportunity because mobile devices outnumber personal computers 2-to-1 and are direct exposure lines into search consumers in global markets like Taiwan, China, Asia, and India.
New Yahoo sponsored search advertising technology will be introduced with a new Pay Per Click search algorithm set to launch this falle in the U.S. The new technology will change how Yahoo sets the position of its "pay per click" text ads. The algorithm will use a quality score that incorporates a mix of factors, beyond bid price to determine advertisier position on Yahoo search results page. To date, Yahoo has ranked Pay Per Click search marketing ads strictly based on bid price alone, an approach that Yahoo feels is preventing them from gaining more of the search advertising dollars.
Yahoo made no mention of new organic search algorithm updates in the works and potential roll out dates.
Yahoo could substanially improve revenues by retaining more users with higher quality organic search results and faster results page delivery times. Yahoo needs to parlay their email advantages and bridge the two most popular actions on the internet email followed by search.
Yahoo is the leader in email and then falls to a distant second in keyword search. If Yahoo could be the first portal to bridge email with higher quality organic / natural search results, market share and search advertising revenues will both explode. The keys to castle as rooted in organic/natural search.
Organic Search Algorithm Advancements Not Promoted at Yahoo shareholder Meetings.
Paid Search Advertising with new Social Networking factors the focus at Yahoo.
Sunnyvale, Calif., Internet company Yahoo will be rolling out a new paid search search-advertising ranking technology in the fourth quarter of 2006, a move that Yahoo promotes as a Google "monetization" gap designed to pull Yahoo closer with Google in the heated race for more of the search advertising pie.
Terry Semel Yahoo's chief executive says his company is also working steadfast to incorporate "social media" tools that further engage Yahoo CONSUMERS (this classifaction is key as Yahoo seeks to monetize 'consumers' vs. serving 'keyword searchers') so that Yahoo consumers can contribute content to Yahoo sites and hopefully spend more time actually searching Yahoo vs. retreiving email, stocks, news headlines, etc. and quickly departing to Google for search needs.
Yahoo hopes the new paid search advertising advancements will create more advertising dollars from companies worldwide. "We think this area will provide growth for our company," Mr. Semel says of the new social media search advancements in beta.
Yahoo views social media as a way to differentiate its search results from Google and generate paid search market share gains. Jeff Weiner, Yahoo's sr. vp of search and marketplace, says Yahoo will leverage social initiatives -- including Yahoo Answers, where Yahoo users ask and answer each others' questions and also incorporate new technology using the Flickr photo-sharing and del.icio.us tagging technology (both recent Yahoo acquistions) to improve the quality of Yahoo search. By blending human knowledge and content, Yahoo fells it can better answer - keyword search question queries - ex: "top restaurants Detroit".
In Taiwan, Yahoo rolled out a version of Yahoo Answers and was able to increase search advertising market share cutting into Google's dominant PPC pie. Yahoo claims its paid search market share lead in Taiwan jumped to 65%, and Google's fell to 30% in April 2006, compared with 50% for Yahoo and 45% for Google in December 2004.
Yahoo failed to mention that Google was tangled up in negotiations with the government of Taiwan during this time as a new shared portal between google and the taiwanese government is set to launch in 2007.
Responding to a question on how Google plans to compete with Yahoo-Kimo, Lee Kai-fu, Google's vice president of engineering and president of the greater China region, said that instead of putting the emphasis on PAID SEARCH ADVERTISING AND COMPETITION, Google wanted to focus and strengthen its core-competency; ONLINE SEARCH.
Unlike Yahoo-Kimo, Google would not enter the sponsored search result business, Lee said, as this would influence search precision and not serve users with content relevant search results.
Yahoo is focused on developing paid search advertising platforms that "goes beyond the browser" with an aggressive mobile search push. Mobile search is an enormous opportunity because mobile devices outnumber personal computers 2-to-1 and are direct exposure lines into search consumers in global markets like Taiwan, China, Asia, and India.
New Yahoo sponsored search advertising technology will be introduced with a new Pay Per Click search algorithm set to launch this falle in the U.S. The new technology will change how Yahoo sets the position of its "pay per click" text ads. The algorithm will use a quality score that incorporates a mix of factors, beyond bid price to determine advertisier position on Yahoo search results page. To date, Yahoo has ranked Pay Per Click search marketing ads strictly based on bid price alone, an approach that Yahoo feels is preventing them from gaining more of the search advertising dollars.
Yahoo made no mention of new organic search algorithm updates in the works and potential roll out dates.
Yahoo could substanially improve revenues by retaining more users with higher quality organic search results and faster results page delivery times. Yahoo needs to parlay their email advantages and bridge the two most popular actions on the internet email followed by search.
Yahoo is the leader in email and then falls to a distant second in keyword search. If Yahoo could be the first portal to bridge email with higher quality organic / natural search results, market share and search advertising revenues will both explode. The keys to castle as rooted in organic/natural search.
Tuesday, April 25, 2006
Keyword Search Continues to Gain in Popularity.
New Neilsen Keyword Search Numbers Show Growth for the Search Medium in March 2006.
March 2006 Year Over Year Keyword Search Data Shows:
Google Firmly in Lead with MSN Gaining Fast on Yahoo.
Month of March Year over Year Comparisons:
1) Google searches March 2006: 2.9 billion.
2) Yahoo searches March 2006: 1.3 billion.
3) MSN searches March 2006: 643.8 million.
Google alone powered 51% of all searches in March, however when AOL's google powered search results are factored in Google acutally represented 62% of all keyword searches in March of 2006.
The March 2006 Keyword Search Market Share Percentages by Search Engine Are:
Google: 62%.
Yahoo: 22%.
MSN: 14%.
New Neilsen Keyword Search Numbers Show Growth for the Search Medium in March 2006.
March 2006 Year Over Year Keyword Search Data Shows:
Google Firmly in Lead with MSN Gaining Fast on Yahoo.
Month of March Year over Year Comparisons:
1) Google searches March 2006: 2.9 billion.
2) Yahoo searches March 2006: 1.3 billion.
3) MSN searches March 2006: 643.8 million.
Google alone powered 51% of all searches in March, however when AOL's google powered search results are factored in Google acutally represented 62% of all keyword searches in March of 2006.
The March 2006 Keyword Search Market Share Percentages by Search Engine Are:
Google: 62%.
Yahoo: 22%.
MSN: 14%.
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