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Found this recent Search Engine Watch Organic Search Engine Optimization Post
Most Fascinating

SEO Inc and Pulled from Google.
SEO Inc Client Sites Pulled From Google

Deceptive Links Program Causing Google Problems
for SEO Inc and Client Websites

Recently, SEO Inc apparently fell out of the top rankings for the term "search engine optimization" at Google. Many felt it was a non-story then. That feeling changed when the company issued a cease-and-desist notice against Google Blogoscoped, implying that Philipp Lenssen there may have trade libeled them.

More details and a copy of the letter from Philipp here: SEO Inc Sent Me a Cease & Desist.

Wow. What did he say? John Battelle has a key passage : It’s kind of ironic that SEOInc.com, a search engine optimization company which for a while was on the Google number 1 spot for the highly competitive query "search engine optimization", is now nowhere to be found in the Google results.

This is likely due to the recent PageRank update and even more algorithm tweaks implemented by Google. Enter “SEOinc” into Google.com, and SEOInc.com is nowhere in the top 10; and the SEOInc.com PageRank has dropped to “none”.

Only by entering “site:seoinc.com” into Google will you see the site is still indexed in some way.

And while a low or non-existent Google ranking is bad enough for sites outside the SEO industry, it hits all companies in the SEO business twice as hard as the SEOInc company and many of its clients were pulled from Google or are not being found with search engines anymore, they’ve also lost their biggest proof that SEO services are actually worth paying for.

Another black mark for SEO marketers and SEMPO members. SEOInc regularly sponsors the SES strategies conferences and is a SEMPO Circle Member. Wow SEMPO what an active organization, these rogue self-absored pretentious SEO companies companies are able to buy Circle memberships versus EARNING the distinction with quality work.

SEMPO, the SES Strategies Conferences, Marketing Sherpa, and others presenting themselves as the 'voice of the SEO industry" "the overning body of SEO" the "SEO Best Practices Seal of Approval", etc. ALL remain silent as their many members who provide sub-standard search engine optimization work, not able to achieve any top keyword rankings for accounts but even worse, providing so-called website optimization services that actually got client websites pulled from the search engines.

Hardly, quality SEO, and what type of industry standards do we really have in search engine optimization ? NONE.

Of course, the fact that the SEO Inc. site has seen the Google death penalty hints that they’ve overoptimized using “black hat” search engine optimization (such as linkfarms, for example).

Who is Philipp to say that SEO Inc lost the biggest proof that their services were worthwhile?
Actually, SEO Inc. made this suggestion. Until recently, it had these claims on its web site, which Philipp's article led off with before receiving a cease and desist from SEO Inc.

here's some a profound text example from the SEO Inc. website:
“Search Engine Optimization Inc. uses our proven Search Engine Placement techniques to rank more sites in more top positions than anyone in the business. Our cutting-edge strategies are currently used by companies including AT&T Broadband, IGN, Sierra Trading Post, and Microsoft. (...)

The title of Certified Advanced Search Engine Marketing Strategist from the Academy of Web Specialists is your assurance that SEO Inc Search Engine Optimization incorporates highly effective, ethical and proven methods of gaining you top positioning.” Is this endorsement similar to purchasing a medical degree online from a Bangeldash medical school?

Those are now gone, though in a new development, the company appears to have recently become a member of the W3C. From its home page: Search Engine Optimization Inc is the FIRST and Only search engine marketing firm to become a member of the (W3C) World Wide Web Consortium.

DOES W3C KNOW THAT SEO INC. IS NOW CLAIMING TO BE A MEMBER ???

Editor's note: Despite being pulled from Google for deceptive and manipulative practices SEO Inc. was still allowed to sponsor the recent SES Strategies conference in San Jose complete with scantily clad carnival show girls to help futher serve the polished SEO industry reputation.

Want to discuss or learn more? Check out these forum discussions:
SEO Inc. banned from Google?, WebmasterWorld
SEOInc ... they have forums!, SEO Chat
SEOInc Sending out Cease & Desists, Threadwatch
SEOINC.com Penalized in Google, Search Engine Watch Forums