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Friday, August 19, 2005

Google Begins to Sprinkle Sponsored Results into the Organic Listings.

We here at Peak Positions hope this beta test is short-lived and does not become a permanent service about to be rolled out at Google. It would be horribly misleading to Google keyword searchers worldwide to compromise the organic search results by blending in sponsored links.

Is this just another indication that google is bound and determined to increase their PPC click through percentages to help compensate for the favored organic listings ?

The Google Organic results click through percentags are 5 and 6 to 1 vs. the paid sponsored advertising links and google must feel that they need to reverse this trend for revenue sake.

What Google is neglecting to consider is objectivity, the factor that has made Google.

As a public company, serving shareholders could now clouding management minds at Google.

Besides couldn't Google solve cash demands quickly by releasing more stock shares whenever they need another billion.

Why would Google take this potentially harmful stratgey and risk keyword search market share?

This beta test has many wondering - Does Google intend to serve users or advertisers ?