Super Bowl 2006 - Michigan Internet Marketing Update: Detroit`The MotorCity`Ford Field Prepare For National TV Coverage
Detroit To Place Banner Advertisements on Run Down Abandoned Office buildings to portray Urban Renewal Theme on Fox Network Television Super Bowl Coverage.
What does Super Bowl On-Site Billboard Advertising and Television Coverage Have to Do with Internet Marketing or Organic Search Engine Optimization ?
Everything - Read On !
Detroit and many network TV advertisiers will throw away miillions of dollars in 'one time only' Network TV spots involving huge sums of advertising money that will do very little if anything at all to acutally 'move the needle' and impact market share.
Super Bowl Network TV Advertising Flights are Full of Waste - just ask the founders of godaddy.com that now admit that their one time only super bowl advertising investment of $2.4 million dollars last year led to little real business and had almost no impact on their bottom line.
This year the super bowl is being played in Peak Positions SEO former hometown of Detroit, Michigan and perparations are underway to get Detroit and Ford Field ready.
Also keep this in mind as you consider Detroit and Michigan's long heritage of producing the world's top technology leaders. All of the technology leaders listed below were born and raised in and around the motorcity and the state of Michigan:
Larry Page - Founder, Google
Steve Ballmer - President, Microsoft - (soooo Intense we love his Detroit eat or be eaten...Red Bull mindset!)
Scott McNeely: Chairman & CEO, Sun Microsystems
Peter Karmanos: Chairman & CEO, Compuware Corporation - Owner Carolina Hurricanes
Mark Woodward: Pesident & CEO, Serena Software
Richard Snyder: Former President & CEO, Gateway Computer
Jack Roberts: Vice President, Director of Client Services, Peak Positions SEO
Don Bice: Technology Manager, Peak Positions SEO
Brian Nelson, SEO Project Engineer, Peak Positions SEO
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Here'a a recap of the super bowl preparations in Detroit Michigan:
Attention Advertisiers: spend your maketing dollars wisely, as it serves companies best to seek out advertising and marketing opportunities that have long-term impact, offering as little waste as possible, enter: organic website optimization the most effective form of advertising.
See ya at Ford Field....
Following the success of huge outside banners at the All-Star game in Detroit, and with Super Bowl XL coming to town in February, a growing chorus of building owners and advertising professionals hopes to loosen Detroit's restrictions on downtown advertising and make out-sized signage permanent, according to the The Detroit Free Press.
One idea, to wrap abandoned buildings with advertising to hide deterioration, was recently considered by the City Council and the debate continues. The City Council has approved the same or greater display of giant banners during the Super Bowl as during the All-Star Game.
All signs must be related to the Super Bowl itself, and each can contain only a small amount of corporate branding. The Host Committee wants to restrict banners to those of its official Super Bowl sponsors, such as Cadillac, Pepsi and Coors, and to bar those of "ambush marketers."