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Google search engineeers and founders both admit PageRank is Obsolete.

Earlier this month several key google search engineers and founders Larry Page and Sergey Brin released statements concerning the Google PageRank system. All parties made the same statement: PageRank is Obsolete.

This is the first in a two part story that hopefully will help quash the "PageRank Jockeys" that are crowding the entire search landscape and riding that Google Toolbar every day. Before you make the turn for the homestretch by paying for Google PR backlinks (aka 'blacklist worthy' Free For All Link Farm inclusion), first consider this most important Google PageRank fact :

PAGE RANK DOES NOT DETERMINE KEYWORD RANKINGS.

And now here are the Players at Google to confirm the facts relating to the rampant Google PageRank Myths. Top engineers at Google recently validated that Google PageRank is out of date and broken. Here it what google engineers had to say regarding PageRank:

"I'd say that there's way too much emphasis being placed on what that PR number actually is.

"If people are trying to look at what we're doing and their idea is based on PageRank indicators they will not be very effective in figuring out what we're doing at all."

"PageRank is just so old."

"PageRank is broken and we do not have time to repair it or make PageRank updates."

Here's what the Google founders had to say about PageRank earlier this year:

"We have left PageRank and have moved onto much more important database issues."

If the quotes above have not answered your PageRank questions and you still feel PageRank is Google's "silver bullet" please visit: http://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GGLD,GGLD:2004-45,GGLD:en&q=buy+google+pr+links

This recent admission by Google themselves that PageRank is dead falls directly in line with what we here at Peak Positions have been telling clients since 2002. PageRank is out of date. It is only a single factor in the Google system and its importance has been minimized in recent years as it has not been updated by Google in several months.

Here is a PageRank post from the http://www.peakpositions.com website that we first published a couple of years back.

Let's examine the original intention of Google PageRank: PageRank was created to externally indicate the popularity of any given url. PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value.

PageRank and Casting Votes: Google also analyzes the pages that cast the votes. Votes cast by pages that are themselves "important" weigh more heavily and help to make other web pages more important. How Google works is it factors these important, high-quality pages linked and places a higher PageRank and thus if all things are equal between URLs then Google uses its PageRank calculations and the DMOZ.org/Google directory pages as it orders or tabulates keyword search results. In other words, PageRank does not determine actual keyword position on the Google search result pages. As a matter of fact, Google PageRank in many cases equates to nothing more than a top-line indication of a web pages importance. Google's technology uses the collective intelligence of the web to determine a page's importance. Google does not use editors or its own employees to judge a page's importance. Google relies 100% on the Googlebot robot crawler.

Important footnote, high-quality sites receive a higher PageRank, which Google remembers each time it delivers a keyword search results page. Of course, important pages mean nothing to you if they don't match your keyword query. So, Google combines PageRank with sophisticated semantic text-matching techniques to find pages that are both important and content relevant to the keyword query.

Google goes far beyond the number of times a keyword term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if a url is the best content match for the actual keyword query. PageRank has very little to do with which site appears on any keyword query. That's why organic search engine optimization must always focus on relevant content the most critical factor as to the order of links on any SERP, including Google.

Further PageRank information is published here :
http://www.peakpositions.com/how-google-works-google-keyword-search-system.html

Page Rank Does Not Determine Keyword Placement

Rather than focus on PageRank, return to your website server logs for user data and upon full review, visit your best pages, remove any useless cookies or sticky user tracking devices, examine code validation and W3C HTML code compliance issues, and publish new relevant content that takes the site deeper on the topics your website users are most interested in. All sites need to serve users first by publishing as much quality content as possible at every available opportunity.