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Yahoo Search Marketing to Launch Keyword Search Contextual Advertising Network to Rival Google AdSense

Yahoo is set to roll out a keyword search contextual advertising program - using an ad platform quite similar to the Google AdSense program. The new Yahoo search marketing company program oofers small-to-midsize web publishers, including blogs, an opportunity to increase revenues by extending distribution of the Yahoo sponsorsed search results.

Yahoo has been working for months on this contextual search advertising program customized to provide bloggers and other small online web publishers, thus encroaching on what has tradiionally Google's realm.

Yahoo and Google are already head to head rivals in serving major search-advertising partners, with Google nearly holding a monopoly on contextual text advertising for smaller sites, including blogs and forums. We suggest that any party interested in website optimization, or organic search engine optimization visit this new search engine optimization forum debeuted earlier this month.

Yahoo will now include smaller websites in the Yahoo Publisher Network and will roll out the beta program to 2,000 publishers, and plans to expand it by year-end. Yahoo's Content Match contextual listings will allow publishers to place contextually relevant text ads on their web pages and split with Yahoo the revenue generated from the links.

Yahoo Content Match will also allow publishers to distribute their content on Yahoo via RSS to drive traffic back to their sites. Content Match will let publishers customize the ads that appear on their sites as well as display ads that are "consistent with the look and feel of their site," said Yahoo spokesperson Guade Paez.