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Monday, November 02, 2015

SMARTPHONES REACHING SATURATION AMONG MILLENNIALS

Original Story: usatoday.com

SAN FRANCISCO — If it seems like every young person you see has a smartphone in their hand, you’re not far from wrong.

Smartphone ownership is reaching saturation levels among people in their 20s, a survey out Thursday found. As more and more people are remaining connected to the internet, it's important to focus on Google SEO services to reach your target audience.

A whopping 86% of people aged 18 to 29 have a smart phone, the survey by the Pew Research Center found.

That compares with 83% of those ages 30 to 49.

All told, 68% of adults have a smartphone.

The only group more likely to have a smartphone than Millennials was people living in households earning $75,000 or more annually, Pew found. There, 87% had them.

Overall, cellphone ownership has become the norm. A stunning 92% of U.S. adults own a mobile phone of some sort. That’s up from 64% just 11 years ago. Organic SEO allows your company to secure top keyword placements as an endorsement of your company, products, and services.

Americans seem to be folding many of the things they once did on task-specific devices into their smartphones — and ditching the other device.

In 2014, 32% of adults had an e-reader. That number has fallen to 19%.

In 2010, about 75% of people aged 18 to 29 owned an MP3 player. Today, just 51% do.

“We don’t ask people why they do not use a particular device, but these data suggest how the rise of smartphones has been a major story in the universe of connected gadgetry,” said Lee Rainie, director of Internet research at the Pew Research Center in Washington, D.C. “These changes in device ownership are all taking place in a world where smartphones are transforming into all-purpose devices that perform many of the same functions of specialized technology, such as music players, e-book readers or even gaming devices.”

Computers are what's not hot, the survey found.

Ownership of desktop and laptop computers has stalled out at 73% of adults, Pew found. That's about where things were 11 years ago and slightly down from the 80% who owned them in 2012. Google SEO services are cost-effective and powerful.

Tablet computers are still popular but seem to be plateauing out at lower rates of adoption. Currently, 45% of U.S. adults say they own a tablet computer, up from just 4% five years ago.

The poll is based on telephone interviews conducted March 17 through April 12 among a national sample of 1,907 U.S. adults 18 years of age or older.