Mayer (Yahoo) Looking for Mobile Growth

Article first appeared on CNBC -

Yahoo CEO Marissa Mayer is confident that her company will be able to capitalize on the explosion in mobile communication, saying Yahoo will focus on strong partnerships with Apple, Google and Facebook.

"The nice thing at Yahoo is we have all of the content that people want on their phones. We have these daily habits. Whenever you're dealing with a daily habit, and really providing a lot of value around it,there's an opportunity," Mayer said at the World Economic Forum in Davos,Switzerland on Friday.

"There's really an opportunity for strong partnerships. That's what we'll be focused on. So we work with for example Apple and Google in terms of the operating system. In terms of the social network we have a strong partnership with Facebook," she said.

She played down mobile privacy concerns, saying it would always be "something users should consider."

"But I also think that privacy is always a trade-off. When you give up some of your personal information, you get some functionality in return. It's really about making those trade-offs in a very informed way," she said.

Yahoo! Opens Up oneSearch to Mobile Publishers

New Yahoo! Mobile Publisher Services will Broaden the Powerful Yahoo! oneSearch(TM) Experience for Consumers

SUNNYVALE, CA based Yahoo! and the new Yahoo oneSearch has reinvented the mobile search experience for consumers, and today Yahoo! will open it up to publishers through Yahoo! Mobile Publishers Services. This will extend the range of content consumers will be able to easily discover and access using Yahoo! oneSearch on their mobile phones.

"We believe Yahoo! oneSearch finally gives consumers what they want - instant answers and not just links to Websites," said Marco Boerries, executive vice president of connected life, Yahoo!. "But this is only the beginning. Opening Yahoo! oneSearch to the universe of mobile Internet content and services provided by other publishers will give consumers even more instant answers and information right at their fingertips."

Yahoo! Mobile Publishers Services will allow publishers to include their exclusive content and virtual tour software clips in Yahoo! These new services include:

-- Yahoo! Mobile Site Submit: that allows mobile sites to increase exposure and reach with mobile Web sites consumers.

-- Yahoo! Mobile Media Directory that makes it easier for consumers to find mobile media content, such as ringtones, games, 360 video tour and applications

-- Yahoo! Mobile Content Engine - will add to the types of content, such as classifieds, costa rica retirement real estate listings, philadelphia apartments so that mobile searchers can easily find relevant sites on their mobile phone.

-- Yahoo! oneSearch now accessible on more than 85 percent of mobile phones through the mobile Web in the U.S.* and is also available through the gamma version of Yahoo! Go for Mobile 2.0. It is designed to make mobile searching as quick as possible for consumers by listing relevant search results right on the page such as news headlines, images, business listings and more as well as easy navigation to other websites. Yahoo! oneSearch will also roll out internationally with additional country and language versions over the coming months.

For more info visit: Yahoo One Search -- or try Yahoo Mobile Search on Your Mobile Phone